Why You’re Posting Everywhere and Still Not Getting Clients

Jill Hart

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1d • Substack for Coaches

You’re posting on…

Instagram,

sharing on Facebook,

Creating notes here & content

trying to stay consistent…

and still not getting clients

Exhausting right?

Most coaches I talk to are working hard. They’re showing up, creating content, and genuinely trying to help people.

And yet, it still feels like nothing is landing.

That gap between effort and results is what wears people down.

What I Thought the Problem Was (and What It Actually Was)

For a long time, I assumed I just needed to “show up more.”

More posts.

More platforms.

More visibility.

So I did what most coaches do, yep, I tried to be everywhere.

And for a while, it felt productive.

But underneath that effort was a constant low-level stress: Is this actually working?

I was burning out

It wasn’t until I stepped back that I saw the real issue.

It wasn’t that I wasn’t visible enough.

It was that my visibility had no structure.

Why Posting More Usually Makes Things Worse

When you post everywhere without a clear foundation, a few things start to happen:

Your message gets diluted because it has to work for everyone
Your content stays surface-level because you’re rushing
Your audience doesn’t know exactly who you help or how
You feel like you’re working all the time but not moving forward

This isn’t a motivation issue. It’s a systems issue.

And systems matter because visibility without structure doesn’t compound-it just consumes energy. You know like a bon fire burning out of control and then we all know what happens…

Eventually it simply burns out.

Struggling to get clients even though you’re posting everywhere?

This explains why visibility without a foundation leads to burnout—and what works instead.

The Patterns I See Over and Over

Once I started paying attention-not just to my own experience, but to what other coaches were struggling with, the same themes kept coming up.

1. Trying to Talk to Too Many People at Once

When your content isn’t anchored to one clear problem for one specific audience, people don’t recognize themselves in it. They might like it, but they don’t act on it.

2. Content That’s Helpful but Forgettable

A lot of content sounds fine but doesn’t feel personal or grounded. Without context or perspective, it’s hard to build trust. Or some way to relate it to what you’re doing - yeah, not all that helpful.

3. No Clear Path Forward

If you never clearly say what someone should do next, most people won’t ask. Not because they’re uninterested, but because they’re unsure. Or afraid someone will “get upset” at them for offering…

Annual paid subscribers get access to weekly Q&A with me (and the gang) over in our Skool community the You World Order (where you will also enjoy access to all the premium features of the community…

4. Being Spread Across Too Many Platforms

Each platform pulls on your attention in a different way. Over time, that fragmentation makes it harder to show up with depth anywhere. This one I feel so much and why I decided to stop the insanity and focus in specific spaces with an organized message

5. A Message That Keeps Shifting

When your focus changes week to week, your audience can’t track what you actually do. Confusion slows everything down.

Why This Needs to Be Fixed (Not Just Noticed)

These things matter because visibility isn’t just about being seen-it’s about being understood.

When your message is unclear:

the right people don’t know you’re for them
trust takes longer to build
content feels heavier than it should

Fixing this isn’t about learning a new hack. It’s about creating a foundation that allows your content to work for you instead of draining you.

What Changed for Me

The biggest shift came when I stopped asking, “Where else should I be posting?” and started asking, “Where does my message actually belong?”

That’s when things began to feel calmer.

I focused on one place where I could:

go deeper
build trust over time
explain things fully instead of squeezing them into sound bites

That’s what eventually led me to use Substack as a visibility home base-not as another platform to manage, but as a way to simplify everything else.

This Is What I Help People With Now

I didn’t figure this out overnight, and I didn’t figure it out alone.

That’s why I’ve created a Skool community where we work through these pieces together-clarifying your message, simplifying your visibility, and setting things up in a way that actually supports you.

The free community is where we talk through these challenges and share what’s working. Premium members get hands-on help, including live Substack setup, because having the right foundation makes everything else easier.

No pressure.

No pretending.

Just practical support and clarity.

If This Resonates

If you’ve been posting everywhere and still not getting clients, you’re not behind; and you’re not broken.

You probably just need a clearer structure and a place where your message can settle.

And if you want help figuring that out, you’re welcome to join us.

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