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1.1.2 Market Dynamics
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Market Dynamics - Introduction
Steps to Growth and Where This Fits in Marketing
Overview and Step 1: "Overall Market Walk Through"
Step 2: “Wider Market Trends”
Step 3: “Consumer/Customer Behavior”
Step 4: “Channel Structure & Trends”
“Step 5: "Your Business Trends”
Competitor Summary
Summary & Action: Pulling It All Together