I have just published the first of three guides explaining exactly how to repurpose podcast content into short form vertical videos. This step-by-step guide will make the process easy to follow. In the following days and weeks, I will be publishing more step-by-step guides to produce different styles of repurposed videos. This style is called the picture-in-picture, and is an effective way to show 16:9 video on a 9:16 screen. Premium members can access this content in the Classroom tab right now!

Most podcast creators post every week and still don't grow. Not because their content is bad, because nobody ever sees it. The algorithm doesn't push long-form to strangers. It pushes short clips. One 60-second Clip from your episode can reach millions of people who've never heard of you. You don't need more content. You need to multiply what you already have.

There are three “lanes” for earning money from a podcast, and the smartest move is usually to start with the lanes that don’t require a huge audience. Lane 1: Get paid by platforms (built-in monetization) - Spotify Partner Program (ads + Premium video revenue where available): Spotify recently lowered eligibility to 3 published episodes, 1,000 engaged audience members (last 30 days), and 2,000 hours consumed (last 30 days) (in eligible markets). - Spotify Subscriptions: Requires hosting on Spotify for Creators, 2 published episodes, and 100 Spotify listeners in the last 60 days (plus availability in your region). - Apple Podcasts Subscriptions: You can sell paid subscriptions, but you need to join the Apple Podcasters Program (annual fee shown as $19.99 USD in the U.S.). - YouTube (video version of your podcast): YPP has a “starter” threshold (fan funding + some features) at 500 subs + 3 uploads/90 days + 3,000 watch hours (12 months) (or 3M Shorts views/90 days). Full ad revenue share unlocks at 1,000 subs + 4,000 watch hours (or 10M Shorts views/90 days). Lane 2: Sponsors + ads (classic podcast money) - Host-read sponsorships (you personally read the ad) usually pay by CPM (cost per 1,000 downloads). Many industry benchmarks put common ranges around $20–$25 CPM pre-roll and ~$25 CPM mid-roll, with variation by niche and show size.  Quick math example (mid-roll):If you average 1,000 downloads/episode and sell 1 mid-roll at $25 CPM, that’s $25 per episode. If it’s 5,000 downloads, that’s 5 × $25 = $125 per episode. Reality check: sponsorships usually become easier when you have consistent downloads per episode and a clear audience niche. Lane 3: You sell something (fastest for smaller shows) This is the lane most newer podcasters can monetize right now, even with a small audience: - Affiliate links (Amazon, books, tools, teas, journals, etc.) - Your own digital products (printables, journals, guided audio, mini guides) - Coaching / services (1:1, workshops, consulting) - Membership/community (bonus episodes, lives, Q&A, private feed) - Speaking + events (virtual or local)

Starting a podcast can be a quiet power move—especially if you want to build community, credibility, and opportunities without having to be “on” visually every day. Benefits of starting a podcast 1) Builds trust fast People hear your voice, your tone, your heart. That creates a stronger bond than text posts because it feels personal—like you’re in the room with them. 2) Establishes you as the go-to expert A podcast positions you as a guide. Even short episodes signal: “I know this topic, and I can help you.” 3) Grows your audience while you sleep Episodes keep working for you. Someone can discover a 6-month-old episode today and binge 10 more—instant relationship building. 4) Creates a community, not just followers Podcasts attract your people—the ones who resonate with your message and stay connected longer. 5) Turns your message into reusable content One episode can become: - clips for IG/TikTok - quotes/graphics - a blog post or newsletter - a freebie or mini training - a workshop outline 6) Opens doors to collaborations Guests, cross-promotions, interviews, summit invites—podcasting is networking without awkward networking. 7) Can become multiple income streams A podcast can support: - sponsorships/ads (later) - affiliate links - coaching + digital products - memberships/community - speaking invitations 8) Strengthens your brand story Your podcast becomes your “home base” for your message—people learn your framework, your language, your values. 9) Low-pressure consistency Especially if you don’t want to always show your face—audio lets you show up even on low-energy days. 10) Personal growth + confidence You get clearer, sharper, and more comfortable sharing your message. You’ll literally hear yourself evolve.

Hey Everyone, In regards to Apple just announced integration with video podcasting. Soon both Apple and Spotify will have an option to host video podcasts. I have a suggestion. If you plan to integrate video podcasting consider having a virtual backdrop with the name of your podcast, branding and tagline. That’s what I am currently planning to do.