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7d • 💬 Community Chat
💡 What If Your Best Content Wasn’t About Teaching Everything You Know?
One of my favorite things I’ve created in my business is something I didn’t create as a product at all.
It started as an experiment. 🧪✨
Every week I host something called the:
💫 Monetize Your Mission Mastermind 💫
And it’s completely free.
Not because there isn’t value in it.
Actually… the opposite. 😉
Because there’s a different purpose behind it.
🌱🌎💜🌎🌱
I’ve heard Alex Hormozi talk about this concept a lot:
Give away the information.
Charge for implementation.
And that idea changed how I looked at content.
Because so many entrepreneurs are trying to protect every piece of knowledge they have. 🔐
They think:
"If I teach this, why would anyone pay me?" 🤔
But what I’ve found is the opposite.
The more you openly share your ideas, your frameworks, your perspective, and your way of thinking...
The easier it is for the right people to know if they want to go deeper with you.
💫💜🌎💜💫
But here’s the part I think gets overlooked:
Your content doesn’t always have to be YOU teaching. 👩🏫
Sometimes the most valuable thing you can create is a space where ideas are explored. 🧭✨
That’s what the Mastermind became.
Some weeks I teach.
Some weeks I invite entrepreneurs who are doing really interesting things and we have conversations about what’s working.
🔥Last week we had join us and talk about how to start a business with no money - cause well that's what he's all about.
And every time we feature someone, something really beautiful happens. 🌱
They get introduced to a new audience.
The community gets introduced to a new perspective.
New relationships and collaborations happen. 🤝
Everyone’s world expands a little.
🌎💫🌎
That’s something any entrepreneur can borrow.
You could create:
🎙️ conversations with experts in your industry
👀 behind-the-scenes discussions
🧠 community brainstorming sessions
🥳 interviews with clients
🛠️ problem-solving workshops
It doesn’t have to be complicated.
It doesn’t even have to start as something you sell.
Sometimes the relationship is the business asset you’re building.
(read that again 😉)
💫💜🌎💜💫
And because my world revolves around Substack, that’s also become part of the experiment.
Every Mastermind gives me a way to show people how these tools work in real life:
✨ How do you create conversations?
✨ How do you turn readers into relationships?
✨ How do people know what the next step is?
Because publishing content is just the beginning.
The pathway you create after someone discovers you is where the magic happens. 🪄
💫💜🌎💜💫
Today (July 8th) at 2pm Mountain here: https://us06web.zoom.us/j/82173053137?pwd=LvWmj0jftv7dmZv7xB0lKcaarU1YHs.1&jst=2 (you don't even have to join my community to participate though hopefully Adam will add his link in the first comment below)
we’re exploring:
🔥 From Reader to Revenue: Creating Your Substack Pathway From Subscriber to Client 🔥
Not just how to write posts on Substack...
but how to think about the journey someone takes after they find you.
Because attention alone doesn’t build a business.
Relationships do. 💜
🌱🌎💜🌎🌱
Curious...
If you borrowed this idea for your own business, how would you use it?
👇👇👇
Host free conversations/masterminds with interesting people in my space 🎙️
Teach my process openly and create a deeper implementation offer 🚀
Use it to build relationships and collaborations with other entrepreneurs 🤝
Create a community space where ideas are explored together 🌎
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💡 What If Your Best Content Wasn’t About Teaching Everything You Know?
skool.com/start-a-business-with-no-money
Build a real business with no money, guided by hand-picked experts, practical support, and a community of like-minded entrepreneurs that care!
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