I love this group and the idea that anyone can start a business, regardless of their financial situation. I’ve been thinking a lot about that recently alongside something I’m really interested in: the Law of Assumption. If you haven’t come across it before, the Law of Assumption is the idea that you begin by assuming you already are the person you want to become. Instead of waiting for the evidence before believing it, you embody that identity first, and your actions start to reflect it. When you already have money, I actually think this is much easier. If you’ve got clients, sales coming in and money in the bank, you’ve got evidence. It’s easier to believe you’re successful because your reality keeps reinforcing that belief. But when you’re starting with nothing? No audience. No clients. No money. No proof. That’s where I think the Law of Assumption can be incredibly powerful. Not because I believe you can manifest a business without doing any work, but because your assumptions shape your behaviour. As a psychotherapist, that’s the bit that fascinates me. If your assumption is “Nobody wants what I have to offer,” you’ll probably avoid posting, undercharge, overthink every piece of content and give up the first time things feel slow. If your assumption is “I’m building a successful business,” you’ll still have to do the work, but you’ll show up differently. You’ll post consistently, make offers confidently and keep going long enough for the results to catch up. For me, that’s the real magic. Here are a few ways I think business owners can use the Law of Assumption when they’re starting with no money: ✨ Stop saying you’re “trying” to build a business. Start thinking and speaking like someone who already owns one. ✨ Create before you have an audience. Successful business owners don’t wait until people are watching, they create because that’s who they are. ✨ Don’t let today’s numbers decide tomorrow’s effort. One quiet post doesn’t mean your business isn’t working.

😂 An interesting debate for sure! Read the whole article here

Last night I sat down for a raw strategy session with Goose Dunlavey to pull apart my coaching offer and pricing. If you know me, you know I don't believe in generic "blueprints". I believe every business requires a specific action plan based on your unique skills and resources. Normally, my 1:1 coaching rate is £300 ($400) an hour. But I want to package my brain, my problem-solving, and my experience into an offer that actually fits our "Start a Business with No Money" ethos, while still giving you the high-level mentorship you need to break through your roadblocks. I originally had a plan to launch a $97 and $297 tier. But Goose told me that multiple offers can cut conversions in HALF (He knows Skool a lot better than me). He challenged me to drop the tiers entirely and offer a single, flat-rate $600/month mastermind strictly capped at 20 people to ensure that I am able and willing to deliver the best attention you deserve, so everyone gets massive results. Now, I'm torn... You are the Builders of this community, and you are the heartbeat of this clubhouse. I don't want to guess what you need, so I'm asking you directly. If you were to upgrade to get more direct help from me, which of these three models would you most likely sign up for, and why? These are just EXAMPLES of what the final offer/s could look like: (Please be brutally honest. I won't hold you to it, and nobody is pulling out a credit card today! I just genuinely value your opinion and want to create an offer that works for us all!) ---------------------------------------------------------------------------------------------------------------------------------------- Option 1: The "Hot Seat" Group Tier ($97 / month) - The Vibe: Cheaper, larger group setting where you learn from others' challenges. - What you get: Weekly live focus group sessions where we do "Business Teardowns". You might get a quick 5-10 minute hot seat to let my ADHD-powered brain solve your immediate problem. Plus, you get full access to my paid Substack vault, the resource library, and a 20% discount if you ever want to book a 1:1 call with me.

It’s officially too hot in the UK right now 🥵☀️ So let’s play a game… I’ll give you the emojis… you tell me what I’m too hot to do 👇 Round 1 — 🛒🧺👚 Put your guesses in the comments and I will tell you when someone gets it correct. Then I will add round 2 underneath.

One of my favorite things I’ve created in my business is something I didn’t create as a product at all. It started as an experiment. 🧪✨ Every week I host something called the: 💫 Monetize Your Mission Mastermind 💫 And it’s completely free. Not because there isn’t value in it. Actually… the opposite. 😉 Because there’s a different purpose behind it. 🌱🌎💜🌎🌱 I’ve heard Alex Hormozi talk about this concept a lot: Give away the information. Charge for implementation. And that idea changed how I looked at content. Because so many entrepreneurs are trying to protect every piece of knowledge they have. 🔐 They think: "If I teach this, why would anyone pay me?" 🤔 But what I’ve found is the opposite. The more you openly share your ideas, your frameworks, your perspective, and your way of thinking... The easier it is for the right people to know if they want to go deeper with you. 💫💜🌎💜💫 But here’s the part I think gets overlooked: Your content doesn’t always have to be YOU teaching. 👩‍🏫 Sometimes the most valuable thing you can create is a space where ideas are explored. 🧭✨ That’s what the Mastermind became. Some weeks I teach. Some weeks I invite entrepreneurs who are doing really interesting things and we have conversations about what’s working. 🔥Last week we had @Adam McCollough join us and talk about how to start a business with no money - cause well that's what he's all about. And every time we feature someone, something really beautiful happens. 🌱 They get introduced to a new audience. The community gets introduced to a new perspective. New relationships and collaborations happen. 🤝 Everyone’s world expands a little. 🌎💫🌎 That’s something any entrepreneur can borrow. You could create: 🎙️ conversations with experts in your industry 👀 behind-the-scenes discussions 🧠 community brainstorming sessions 🥳 interviews with clients 🛠️ problem-solving workshops It doesn’t have to be complicated. It doesn’t even have to start as something you sell.