🌿 Business Diaries: A Busy Week, Big Growth & What’s Coming Next

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For Day Eight of the challenge, I thought I’d share a proper behind-the-scenes update. I haven’t done one for a little while, so here’s how things went with the summit and where I’m at business-wise right now.

Most of you know I was running a summit last week while doing this challenge. Looking back, it was probably a bit too much. The summit had three live events, I was pushing content every day, and I’m also doing a live training course on using AI within coaching, which is taking a lot more energy than I expected. So yes… it was an intense week.

But I absolutely loved running the summit.

Here are some of the big wins:

When I started promoting the summit, my group was just over 400 members.
By the end of the week, we passed 1,100 members.
Around 700 people signed up for the summit, which is amazing.
I ran paid ads, and the income from the All Access Pass not only covered my ad spend, it doubled it. So that felt like a huge positive.

I didn’t make as much as I hoped overall, and I didn’t convert people into the new Skool tiers. I focused so much on the All Access Pass that I didn’t want to confuse everyone by talking about too many things at once.

If you would like my full debrief on running a summit for growing a Skool group then you can grab that HERE

My plan now is to keep going.

I’ve got another summit planned for January, applications are slow right now, but I’m trusting it will pick up.

In December, I’m running a 21-Day Breathwork Challenge in my other group. I was going to make it paid, but I’ve decided to run it free for 21 days and then have the replays as the paid offer afterwards.

And I’ve also got an Advent Calendar coming, daily giveaways, bonuses and discounts all through December.

There is a lot happening in that group, and it’s keeping me very busy.

And of course, I’ve got plans for this group too.

We’re in the middle of the challenge here, and I mentioned the other day that I’d joined the Goosify group, it’s full of helpful ideas for improving engagement and onboarding. I’m excited to play around with some of those ideas here and see what works.

So yes, that’s where I’m at in business right now.

Busy, full-on, but moving in the right direction.

✨ Bit by bit, it’s all building.

What are you up to in your business, share your wins and challenges and we can support each other.

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