Apr 8 • Marketing
Marketing Monday: The 3-Part Offer Formula That Makes People Say “I Need This”
Let’s cut through the noise:
Most of you are making offers that sound like homework.
Not solutions.
You're listing features...You're giving bonuses...You're stacking so much value it feels like a Costco receipt...
But none of it matters if your offer doesn’t trigger desire.
Here’s the formula I use with my private clients when we’re refining their offer positioning:
- Dream Outcome
- Fast Path
- Risk Reversal
Let me break it down:
Dream Outcome
What’s the result they actually want?
Not “a 12-week program.”Not “8 coaching calls.”
Not “a comprehensive funnel strategy.”
I’m talking about the real-life transformation they’re chasing.
→ “Get 5 new clients in 30 days without sounding salesy.”
→ “Finally stop second-guessing yourself and lead your team with confidence.”
→ “Lose 10 pounds without counting a single calorie.”
This is the “I NEED THIS” part.
Fast Path
How do you help them get there faster than they would on their own?
What are you simplifying?
What shortcuts are you giving them?
What roadblocks are you removing?
→ “In 30 minutes a day”
→ “Without cold DMs or paid ads”
→ “Using our plug-and-play system”
Speed and ease = perceived value. Every time.
Risk Reversal
Why should they feel safe saying yes?
What fear are you neutralizing?
This could be a guarantee...A refund policy...Or even just a clear plan that gives them confidence.
→ “We’ll work with you until you get your first client”
→ “Use it for 14 days risk-free”
→ “We handle the tech so you don’t have to”
Trust is currency. The more you stack it, the easier it is to buy.
Now here’s your action step:
Drop your current offer in the comments using this 3-part structure.
No fluff. No filler.
Let’s workshop it and make it irresistible.
– Galel
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Marketing Monday: The 3-Part Offer Formula That Makes People Say “I Need This”
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