🔥 How to Warm Up Leads So They Show Up Ready to Buy

If you’re getting on sales calls where people seem curious but not committed—you don’t have a sales problem… You have a warm-up problem.

Because here’s the truth:

👉 The best sales calls don’t feel like persuasion.

👉 The buyer is already 80% sold before the conversation even starts.

Your job? Make sure your leads are warmed up enough to show up with belief, urgency, and desire.

Here’s how to do that 👇

1. Get Them Emotionally Bought In—Before They Ever Book a Call

You don’t need fancy funnels or endless content. You need a clear, compelling message that hits three things:

What they’re struggling with right now
Why that struggle hasn’t been solved yet
What becomes possible when they finally fix it

Do this with:

Short storytelling posts that reflect their inner dialogue
Case studies of people just like them
Strong “why now?” content that reframes inaction as the real risk

2. Use Pre-Call Conditioning to Set the Stage

Once someone books a call, most people just send a calendar invite and hope for the best.

You should be shaping their beliefs and building trust between the time they book and the time you speak.

Send this sequence:

Confirmation email: Reaffirm their decision to book and outline what to expect.
Testimonial or case study: Send a quick story that matches their pain and shows a clear transformation.
Pre-call video (optional): 2-minute welcome video from you explaining what they’ll walk away with and what happens next.

Bonus: Ask a question like “What’s the #1 thing you want to walk away with from this call?”—this builds engagement before the convo even begins.

Now they’re showing up not just for info—they’re showing up with intention.

3. Position Your Offer as a Solution They Already Believe In

If your lead is cold or lukewarm, you’ll spend most of the call trying to build belief.But if they’re already pre-sold on your philosophy, approach, and authority, the call becomes a natural next step.

How to do it:

Create consistent content that builds trust + authority
Share the why behind your method often (people don’t buy your process—they buy into your perspective)
Pre-frame your offer as the proven path others have already taken successfully

Example Post:“Most people fail at [goal] because they’re following strategies that were never built for their lifestyle. Here’s the exact framework we’ve used to help 147 clients hit their goal without burning out…”

If they believe in your way, they’re already halfway to saying yes.

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