If you’re the only one closing sales in your business, you’re eventually going to hit a wall.
- Your time is maxed.
- You’re constantly switching between coaching, content, and calls.
- And you’re leaving money on the table because YOU are the bottleneck.
The solution? It’s not just hiring a “salesperson.”It’s building a real sales team that knows how to lead, convert, and close high-ticket offers—with integrity, precision, and results.
Here’s how to do it right 👇
1. Hire for Coachability and Hunger
High-ticket selling isn’t about slick scripts or big egos. It’s about connection, emotional intelligence, and belief in transformation.
Look for people who:
- Have a strong EQ (emotional intelligence)
- Love helping people make powerful decisions
- Can receive feedback and implement fast
- Aren’t afraid of rejection or repetition
🎯 Pro tip: Some of your best closers may come from inside your community—clients, students, or members who already believe in the offer.
2. Give Them a Clear Framework to Sell Within
If your sales team is guessing… you’re losing deals.
You must give them a proven sales structure to follow:
🔹 The exact flow of the sales call
🔹 The top 5 objections and how to handle them
🔹 Key questions to ask and emotional turning points to listen for
🔹 How to lead the call with certainty, not pressure
Don’t hand off your leads without handing off your process.Your sales team should sound like you—without needing you.
3. Train Them Weekly Like They're Elite Athletes
Want elite performance? Treat them like professionals, not order-takers.
Every week, you should be:
- Reviewing call recordings
- Workshopping objections
- Roleplaying different scenarios .You're building leaders who can hold powerful space and close with integrity.
4. Track the Right Metrics (So You Know What’s Actually Working)
Most coaches don’t track sales KPIs—and it shows. These are non-negotiables if you want a scalable sales team:
- Show-up rate
- Close rate
- Time-to-close
- Objection patterns
- Sales cycle length
💡 If someone is booking a ton of calls but closing very little, you don’t need more leads—you need a tighter sales process.