The internet has been loud this week and Apple just added fuel to the fire with Apple Intelligence. If you missed it, Apple quietly dropped one of the biggest shifts we have seen in consumer AI. Every single one of their core apps is now supercharged with native intelligence. No gimmicks. Actual productivity features that slot directly into how every iPhone, iPad and Mac user already works. 🤔 Efficiency. Automation. Personalised creative support. And if Apple is making this the default for billions of devices, content is heading in the exact same direction whether we like it or not... Let me walk you through a few attached examples 👇 Live translations inside Messages. Someone texts you in another language and it auto translates in real time. Custom emoji creation. Type a description and Apple builds a personalised Genmoji on the spot. The average user now has a built in micro content studio in their chat app. I've tried this and it seems a bit gimmicky at the moment, but could evolve into something absolutely massive, especially for creatives 🚀 Instant image generation and editing. You can build visual concepts, clean up photos or create new imagery without ever leaving your Mac. Image Playground turns prompts into actual design assets in seconds. AI powered writing tools across Mail and Notes. Apple helps you rewrite, shorten, summarise or refine anything on your screen. Most people will unknowingly become 10 times more productive overnight 🧑‍🍳 Shortcuts now become intelligent too. Automations can be built with context. That means your device understands what you are trying to achieve and handles the workflow for you. Every screenshot you see below reflects one thing. Apple is not experimenting. They are all in. AI is about to become the default user experience for billions of people. You will use it whether you seek it out or not. Even on checkout, apple sells Apple AI as a key USP for $5k+ laptops... which is pretty nuts. Here is what that means for us 🚨

OpenAI has just dropped ChatGPT Atlas — and it’s wild. This isn’t another plugin or extension. It’s a full browser built with ChatGPT at its core. Meaning? AI doesn’t just answer your questions anymore… it moves with you across the web. You can research, plan, book, create, and automate without ever switching tabs or copy-pasting between ChatGPT and Google. Everything happens right where you’re working. Here’s what’s new 👇 💻 ChatGPT is built directly into the browser It understands what’s on your screen and helps you act instantly — from writing replies and summaries to generating new content or filling forms. 🧠 Built-in memory Atlas remembers your browsing context so you can literally pick up where you left off — no repeated prompts, no reset every session. ⚙️ Agent Mode (the real game-changer) Tell ChatGPT what you need done, and it’ll actually do it. Research. Plan. Book. Execute. Fully automated, inside your browser. 🧩 Privacy-first controls You can clear history, pages, or use incognito anytime. Your data, your choice. 🔒 Safe by design Parental controls, malicious instruction protection, and privacy baked in. It’s available today on macOS for Free, Plus, Pro, and Go users — with beta versions coming soon for Business, Enterprise, and Edu. Windows, iOS and Android are on the way. 👉 Try it now at chatgpt.com/atlas What do you think about AI coming into 2026? 👇