20d (edited) • 🤖 | AI
🍎 Apple just confirmed it. AI isn’t a trend anymore....
The internet has been loud this week and Apple just added fuel to the fire with Apple Intelligence.
If you missed it, Apple quietly dropped one of the biggest shifts we have seen in consumer AI. Every single one of their core apps is now supercharged with native intelligence. No gimmicks. Actual productivity features that slot directly into how every iPhone, iPad and Mac user already works. 🤔
Efficiency. Automation. Personalised creative support. And if Apple is making this the default for billions of devices, content is heading in the exact same direction whether we like it or not...
Let me walk you through a few attached examples 👇
Live translations inside Messages. Someone texts you in another language and it auto translates in real time.
Custom emoji creation. Type a description and Apple builds a personalised Genmoji on the spot. The average user now has a built in micro content studio in their chat app. I've tried this and it seems a bit gimmicky at the moment, but could evolve into something absolutely massive, especially for creatives 🚀
Instant image generation and editing. You can build visual concepts, clean up photos or create new imagery without ever leaving your Mac. Image Playground turns prompts into actual design assets in seconds.
AI powered writing tools across Mail and Notes. Apple helps you rewrite, shorten, summarise or refine anything on your screen. Most people will unknowingly become 10 times more productive overnight 🧑🍳
Shortcuts now become intelligent too. Automations can be built with context. That means your device understands what you are trying to achieve and handles the workflow for you.
Every screenshot you see below reflects one thing. Apple is not experimenting. They are all in. AI is about to become the default user experience for billions of people. You will use it whether you seek it out or not.
Even on checkout, apple sells Apple AI as a key USP for $5k+ laptops... which is pretty nuts.
Here is what that means for us 🚨
If AI becomes the operating system for everyday life, then high output becomes normal. People will expect faster content. Better storytelling. Cleaner posts. Stronger creative. And the gap between those who use AI effectively and those who ignore it will become impossible to hide.
This is why I push organics so heavily. Your speed, your efficiency and your consistency matter more than ever. The ones who understand how to pair their ideas with the new AI tools will dominate reach and audience attention. The ones who refuse will fall behind without realising it.
Apple just made that very clear.
Drop your thoughts below!
Have you seen any of these features yet and which one do you think will have the biggest impact on content creators and business owners?
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🍎 Apple just confirmed it. AI isn’t a trend anymore....
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