How To Improve IG DMs (Using Easygrow Method) · Agency Service Scaling Kings👑

How To Improve IG DMs (Using Easygrow Method)

Disclaimer: i’m copying and pasting this post from another SMMA skool community, because I got no responses there, figured that there was a lot of people here from Easygrow that know the method i’m using that could help.

Okay so for context, in the last month, I've been testing out IG DMs properly for the first time, below is the picture of my current results (open rate, interest rate, booking rate).

I've done samples of 300 leads in the CrossFit/PT studio niche, using Charlie Morgan's iterative testing methods, (EG members will know lol)

where I alter one variable at a time,

for example: Offer, Icebreaker, Message Content, Followups, Profile etc.

I'm currently on V5, and I'm a little unsure as to which script is actually my strongest, as they all have weak and strong points, let me explain.

V1: Used business account and messaged offer straightaway (I actually ended this test early, because I got so much backlash lol)

V2: This time I kept everything the same, but started with an icebreaker, that I generated on bulk using Webpilot on OpenAI. Signed 1 client from this somehow, but open rate was atrocious.

V3: Kept everything the same, but pretended to be a customer, using my business account. (I know what you're thinking thats pretty stupid, but still it increased the open rate and got me 2 meetings).

V4: Kept everything the same, but did it through my personal account, open rate goes from 19%>30%. I had the most interest, but I didnt manage to book them in. My hypothesis was the fact it was hard to link them from my personal account to my business socials/website.

V5: This is currently ongoing, where I've done a massive change of script, but here I'm thinking at this point, I have probably gone to "Hidden Requests".

@Raouf Lamri suggested that pretending to be a customer is probably not the best idea, as it is overused, which I will admit, I got from Marques Pizarro, so I already know there is an element of Stimuli Hypothesisea involved.

However its annoying that pretending to be a customer gets a high open rate, but low interest rate. And vice versa.

In the past, I've tried voice messages and video messages, and the results for them was even worse, same with trying to outreach to personal insta accounts of owners.

I'm very stuck right now, all I'm looking for is something with a 1% ABR where I can just scale and forget about bloody testing lol.

Any external perspective on this would be great, as I feel I've put myself in a deadend position, where I can only have one and not the other. V2 got the lowest open rate, but got me a client, V4 got me the highest open rate and no meetings, is V3 the sweet spot? Let me know!

V2 is best

V3 is best

V4 is best

1 vote

10 comments