Yo guys, I'm in trouble. Long story short, I'm in Real Estate but in november I signed a solar client only on a pay-per-performance. The leads were coming, but after almost 1000€ in adspend he confessed that he just sent a quote and nothing more to almost 40 people. All of his works came from bigger solar vendors since he is transitioning from being a sub-contractor, so there wasn't even a proper inbound funnel. (I should have expected that) However, we kept goin'. I sold him an website and I offered to call the leads myself, but nothing changed. I was just more stressed than ever. So that brings us to today. We stopped advertising after 2000€ spent & no results, and I offered to build a new funnel from scratch, while he asked me to completely revamp the website and to come up with a new content strategy for socials. That's a lot of work, and it's already affecting the service delivery for my real estate clients. It's not the time, but mostly the mental challenge of jumping everyday from real estate thinking to solar, back and forth. In retrospective, I was so stupid taking this client on board. I broke the 3 main commandments of a successful marketing agency: 1. specialise in one niche 2. don't overpromise, but overdeliver 3. don't take inexperienced clients, that need more than just client acquition I've been through 2-3 weeks of complete darkness, where this situation was consuming me at all levels. Just recently I saw the light at the end of the tunnel, firing the client, but don't know how to do it. I feel guilty for the 2k spent on advertising, but I'm not sure how to turn things around. My idea was proposing a reactivation campaign as a "breakup gift", hoping that he at least makes a breakeven ROI. But again, don't really know how to deal with it. Do you guys have any suggestions? p.s. please, don't sign too shitty clients, even in the beggining, 'cause it will backfire 🥲

I know that theses are probably a little different from niche to niche I’m in the roofing niche btw. But what are the key metrics to look out for and what should they be? It’s my first time doing service delivery so it feels a little overwhelming.

Hey everyone! After the last coaching call with @Uncle Jimmy Mitchell a question popped up for me. Do you guys do manual metrics tracking, automated tracking or you don’t track at all? I was digging deeper into the topic and found a great tool to save time on tracking, so you wouldn’t have to do it manually. I could record a quick loom video on how to set it up if that would be beneficial for you.

Hi everyone I'm new here, lets connect!

Yo people, just joined a few days ago 👋