BOOK 2 — MARKETING: Get in Front of the Right People Chapters 1. Lead Generation BasicsHow to attract attention and get people interested. 2. Choosing Your ChannelsPick 1–2 places where your customers already spend time. 3. Simple Marketing MessageSay what you do in a way real people understand. 4. The Beginner’s FunnelAwareness → Interest → Lead. 5. Tracking Basic NumbersKnow how many leads you get and where they come from.