Live Q&A replay: shorts, podcasts, community posts and giving it all away for free

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We had a really good call yesterday, and a few questions came up that I think are worth sharing here, because they're questions I get a lot.

@Lynn Smargis

asked whether she should be optimising her podcast topics for YouTube search or just making whatever she wants. My honest answer: use search-first content to bring new people in, and make your podcast for the people who already found you. Your podcast isn't going to be discovered. It's where trust gets built once someone has.

She also asked about YouTube community posts not getting any traction and whether she should stop.

Keep going. Use polls early on; they outperform everything else at this stage. Schedule a month's worth in one sitting and forget about it. The engagement comes as the channel grows, not before.

@Alicia Powers

asked the question I wish more people asked out loud: if I give everything away for free, what am I actually selling? The answer is you. Not the information. People don't buy frameworks; they buy the person who can help them apply it. After four or five videos, your viewer starts to feel like they know you. That's when they reach out. That's what you're building towards.

@Bill Hazelton

raised something a lot of full-time creators don't talk about honestly: where to actually spend your time across platforms. My take is you spend real time where you get real traction, and you distribute everywhere else. That answer is different for every person on that call. For me, it's Skool. For Alicia it's probably LinkedIn. You have to let the data tell you, not the advice.

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Live Q&A replay: shorts, podcasts, community posts and giving it all away for free