I have a (somewhat) hidden identity as former Fortune 100 Wall Street exec, author, and podcaster. 👩🏽💻 In my community, a few members were asking about podcast pitching, so I made a quick Loom breaking down everything I've learned from 2+ years of receiving pitches for my podcast, Manager on a Mission, and what I actually look for as a host.
Here's what I cover in this quick video:
✅ Target shows with an interview format. Hosts who interview guests WANT your pitch. It makes their lives easier.
✅ Pick a host/podcast that isn't huge. Great ratings, consistent output, been doing it for a while, but not Mel Robbins. Without a PR person and a warm intro, huge shows aren't worth your energy yet.
✅ Make the subject line do the work. Include the word "pitch" and give a taste of your angle. We get a ton of email — make it easy for us to know what we're opening.
✅ Tell the host what you'd talk about together. Suggested topics or questions tailored specifically to the show you are pitching. This saves the host so much prep time.
✅ Send a one-sheeter or bio. A photo, your topics, a brief bio, clickable links. One page. Done.
✅ Include an idea of your availability. Don't make the host chase you.
✅ Follow up. If you don't hear back in 2–3 weeks, write again. Things fall through the cracks. It's never personal.
🙏 And please: listen to at least half an episode before you pitch. I once got a pitch from an HR person whose whole angle was "how to fire people without getting sued." I am VERY much on the employee side of that conversation. 😬
Is pitching podcasts hosts on your strategic plan this year? Have you done it before? Drop details and questions in the comments — happy to go deeper on any of this! 🎙️