Subject matter experts. Years of experience. Genuinely transformational knowledge.
But their courses didn't sell.
And it's not because the content was bad.
Because nobody knew the content existed.
Building the course is 20% of the work.
Building the audience who trusts you enough to buy it... That's the other 80%.
Most people do it the wrong way round.
If you've already built a course, what came first for you:
the content or the audience?
And if you'd do it again, would you change the order? 👇🏾
Chelena
🖤