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19h • 📚 Learnings
I adapted Brenda's summit idea...
...for the European market. Here is what happened.
Summits with many talks in one day are a hard sell in Europe.
People here rarely binge five sessions or more in a row.
So I made it a Focus Week instead: one evening, one speaker, one topic.
Five evenings on "Difficult Conversations in Healthcare".
The results:
• 20+ people live every single evening, from a community of about 220 at the start
• 18 new members during the week, all organic traffic
• The live evenings were free for everyone. Afterwards, together with my speakers, I turned the recordings into a full Premium classroom. That is now my bridge from free to paid.
My learnings:
1. The topic decides everything. I asked my members what they struggle with, and they told me. Difficult conversations came up again and again.
2. The right topic gets you great live sessions. People show up when it is their problem, not yours.
3. A focus week brings real organic growth, not just a nice week.
4. Free value can lead straight to your top tier. One of the new members went directly into my VIP membership.
5. Protect your energy. I did all of this next to my full-time job and it was exhausting. Next time I will take the week off.
PS: Most of this I learned in my 1:1 coaching with
Know your numbers.
Know what your members want.
And build what they want, not what you think they should have because you would love to give it.
Has anyone tried a focus week or a summit in their community?
What worked for you?
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7 comments
I adapted Brenda's summit idea...
skool.com/skool-scale-camp
I help midlife women grow visibility and recurring revenue on Skool without complicated funnels or sales calls. 💸 Next Summit Nov 16-18
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