How to create UGC product images using AI
Let’s talk about a game-changer: UGC-style product images made with zero influencers, zero logistics, and 100% AI.
Authentic-looking content, especially UGC, consistently outperforms polished studio shots on social media. But normally, getting that content means working with creators, influencers, expensy shoots.
Well, SMM's rejoice! With ChatGPT-4o, you can generate stunning, authentic-feeling UGC-style product images using just one good product photo and a few creative prompts. No tech wizardry needed.
Here’s how you can do it in minutes:
🧰 What You’ll Need
  • Access to ChatGPT with GPT-4o
  • A high-quality product image (neutral background is best)
  • (Optional) Brand guidelines + UGC content you like for inspo
  • Link to full SOP here
📸 Step 1: Choose Your UGC Style Vibe
Pick 3–5 of these elements to guide your look:
  • Camera: iPhone cam, selfie style, front-facing, slight distortion
  • Lighting: Golden hour, phone flash, natural shadows
  • Composition: Off-center, over-the-shoulder, everyday angle
  • Details: Motion blur, thumb in frame, grainy texture
🧠 Step 2: Use ChatGPT to Build Your Concept
Prompt idea:
“You’re a creative UGC photographer. Give me 3 casual UGC-style ideas for our [Product Name] using:
  • Camera: iPhone 13
  • Lighting: Golden hour
  • Composition: Selfie angle, off-center
  • Detail: Thumb in corner, slight grain”
Choose the one that feels most on-brand.
🖼 Step 3: Generate the Image with GPT-4o
Upload your product photo + use a detailed prompt like:
“Using the uploaded image, generate a UGC-style product shot. iPhone quality, golden hour lighting through a window, casual shelf background, thumb in the corner, slightly grainy texture.”
You can ask for tweaks too:
“Make it grainier” “Add books and plants in the background” “Adjust the angle slightly”
📸 Step 4: Create a Series (Optional)
Show a sequence for maximum impact:
  1. Holding the product
  2. Using the product
  3. Reacting to the product
⚠️ Heads-Up
Some platforms require AI image disclosure, always double-check posting rules. This works best for physical products, and less so for abstract services. But if you’re short on time, budget, or creator access, this method is pure gold.
*Courtesy of Ali for eCommerce and Amazon Sellers!
👇 Have a go and drop your results below. Drop a comment if you want help.
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How to create UGC product images using AI
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