Forget just ranking on Googleā¦
In 2025, if you're not showing up inside ChatGPT, Claude, Perplexity, or Reddit threads, you're invisible to the next-gen searchers. (EEK. Even I need to do my homework!)
Welcome to Generative SEO where people donāt type into Google, they talk to AI to find answers, solutions, and brands like yours. (Even I go to chatgpt... )
š§ So what is Generative AI SEO?
Itās how your business shows up (or doesnāt) in AI-generated answers, summaries, Reddit threads, and smart search tools like Perplexity.
Think:
āWhatās a good AI-powered marketing agency for solopreneurs?ā
āWhoās doing ethical AI fashion?ā
āWhat companies help women use AI creatively?ā
"Give me names of leading AI video artists and creators?"
"Tell me a leading cybersecurity and governance advisor"
If youāre not showing up when ChatGPT or Claude gets asked that⦠itās time to change that.
š Try it at home: Ask ChatGPT about your brand!
Go into ChatGPT or Perplexity and type:
āWhat is [Your brand name]?ā
āWho is [your name]?ā
āWhat is [brand name] known for?ā
š„ Youāll instantly see how youāre represented (or not) in the new SEO landscape.
š§ How to Get Found in Generative AI:
- Get featured on sites that GenAI indexes heavily. Think Reddit, Substack, Medium, Product Hunt, YouTube transcripts, podcast show notes, and trusted blogs.
- Use your name and brand name consistently across all platforms. Donāt hide behind cute handles, use real names & clear titles.
- Submit your sitemap to Perplexity & Claude.(Yes ā just like Google, they crawl verified content.)
- Use tools like www.generativeengineoptimized.com and check what AI says about your brand & track updates.
- SEO your ChatGPT content. If youāre generating blog posts, social posts, or FAQs in ChatGPT, optimize it like you would for Google. Keywords, headers, links, and clean metadata matter.
- Participate in communities like Reddit + LinkedIn Threads with good upvotes and context get indexed directly into AI training datasets and responses.
šÆ Tip:
Be human + consistent. GenAI doesnāt just read one page, it compiles from multiple mentions, links, and metadata to form a ābrand story.ā The more aligned your content is across platforms, the better you rank in answers.
š Have you tried searching for your brand in ChatGPT or Claude?
What did you find? Drop your discoveries below!