Day 2 was honestly epic; one of those days where everything starts to click into place and you suddenly see yourself, your brand, and your work through a clearer lens.
We opened with Session 1: Archetypes with the brilliant Ricquel Harper, and this was such a powerful continuation of the clarity work we did on Day 1.
Ricquel guided us through personal archetypes, brand archetypes, and audience archetypes — and it was such an aligned next step after building our Message Maps yesterday; it helped us understand how we naturally show up, how we’re wired to lead, and how our audience actually experiences us.
And what came through for me was SO true not new, but deeply clarifying. It articulated what I naturally do and helped me package it up in a way that finally feels “named.”
I also took it a step further (in true Amanda fashion 😅) and layered my:• archetypes• personality profile• strengths test• message map …to start building a full Brand Map™ that I’ll eventually share so women can use this same process to understand exactly how to show up, communicate, and lead in one clear snapshot.
Here’s what I discovered today:
WHO I AM AT MY CORE (PERSONAL ARCHETYPE):
The Catalyst–Magician — intuitive, electric, activating, able to shift people with clarity, story, and presence.
MY PERSONAL BRAND ARCHETYPE:
The Creator–Sage — intuitive builder, big-picture thinker, meaning-maker, teacher, connector of dots.
SHE IS AI BRAND ARCHETYPE:
Sage–Caregiver–Magician — clarity + support + transformation.
MY AUDIENCE ARCHETYPE:
The Hero–Everywoman–Creator — a woman with real responsibilities and real dreams, craving clarity, structure, and a voice that finally feels like hers.
SHE IS AI AUDIENCE ARCHETYPE:
Women who are carrying vision and a life, ready to rise with tools, support, and systems that honour both.
Understanding WHY we show up the way we do why we love this work, why it energizes us, and why certain people are drawn to us is transformative. Archetypes give language to what our intuition already knows.
Session 2 with the amazing Katy Keene was fantastic, Katy walked us through Canva and wow, Canva does basically everything now. She showed us how to streamline our workflows, organise our content, and simplify the creation process so we can start packaging our voice into content that actually connects — and do it consistently and easily.
This was the bridge between identity → message → expression.
A huge thank you to Ricquel and Katy for today’s incredible sessions and to everyone who showed up!
Tomorrow is Day 3, where we turn all this clarity into revenue, visibility, and flow.
There’s still time to join us for VIP so you get all the replays, resources, and tools.
Day 3 is where the magic becomes momentum. ✨