Google’s latest Q3 data confirms it, AI isn’t replacing search, it’s boosting it.AI Mode + AI Overviews = more queries, more engagement, more search behaviour overall. Key takeaways from my POV:
• 75M daily users already playing with AI Mode
• Search volume went up, not down (so much for the “SEO is dead” crowd)
• The real shift isn’t traffic loss, but traffic redistribution, where clicks land is changing, not whether people search
So what now?
Stop doom-scrolling, start adapting: schema, intent depth, brand authority, zero-click strategy… all matter even meer dan vroeger.
AI didn’t kill SEO. It just raised the difficulty level.
Game on. 🎮