Why I Deleted GHL · Sell While You Sleep

Why I Deleted GHL

A lot of folks were asking why I ripped out GHL and wanted to reply

The philosophy of why I'm doing this is very simple:

1. Let humans focus on the 5% of things that actually move the needle in the business (content, voice, the fun deep work)

2. Let AI do the stuff we don't want to do (funnel building, automations, tech, transcribing videos for the learning platform, setting up ads, running CRO & Split tests, replying to "pressing" DM's etc).

This is why I told my team that our goal every year is to drop 70% of what they're doing and hand it off to AI.

The core reason GHL or any platform didn't work anymore is because it was built for humans, not AI.

The future vision I see as AI models getting better and better is I simply record content and AI self optimizes rolling out new sales pages, split tests, ads and content based on performance and what I'm creating.

Think big AI brain doing the work.

Now to be clear in the current state of where we are...

I'm not saying AI can just do "everything" at a level that it works.

Some of the ads it wrote me were absolutely horrific.

When I said "build an offer" with zero direction, it sucked!

But I would rather spend an hour in Claude Design building our offer out that can scale to 6 figures a month vs working with a funnel designer going back and forth for weeks.

Easy peasy.

It also changes the work from "exhaustion" to play.

Which is why I decided I'm going to open up a few 1-on-1 spots next week.

To personally work with you to install my agents in your biz so you can bolt on an extra 30K/month in a few hours per week without taking calls.

If you want the details when the offer is live, reply back with "1-on-1" and I'll send them your way next week.

Zac

P.S Only for folks with established offers who want to scale to 100K/month in profit with a very lean team.

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Why I Deleted GHL