January Action Points · Scale With Service

January Action Points

Evening Legends,

Just wanted to pass on some things from some of my 1:1 calls. January is obviously a key time for us coaches, market interest peaks and we want to capitalise on this.

In light of that, I suggest taking action the following points to i) be seen as much as possible over the next 6 weeks, ii) make your service look more desirable (& attract leads), and iii) create social pressure to encourage people to take action now.

Line up 6 to 12 client collaboration posts. Prioritise clients who've either had a great result, referred you previously or have a good social presence. See what they'd accept as a collab and get organised so you can drop 1 to 2 of these a week (Wed and Sun best days, 5.30 pm).
Package your service as described in the January Offer Group Call, so it sounds like an event with a clear purpose. Create a client body transformation, including 3 to 4 photos showing their body's progression. This gives an expectation and builds value in the offer, clearly showing what its for and what it does. Post about this 1x per week, alternating between a graphic image post and talking head reels so people both see it and hear about it. Lay down as many touch points to this as possible (end of carousel posts, on stories, added overlays on reels etc...). It takes 37 points of contact now in order for someone to buy something - repetition and exposure is key. Getting no enquiries after 1-3 mentions DOES NOT CONVEY A LACK OF INTEREST!
Reconnect with old clients, old leads and people you havent spoke with in 2+ months. Its often just a case of you being top of mind for people. Think about it like this, most people will take some form of action this January, people are interested in adopting new healthy habits right now - it might as well be with you!

This reinforces the group call we had about January Offer Preparation (Check out the recording within the group calls module), but right now, this is where your focus should be to get the most benefit.

Any questions on this, or if you need clarity on any of the above, comment below and we'll break it down together.

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