I coach to help men overcome the reality of feeling invisible. When you're working hard towards becoming the man you want to be for your future, it's hard to look in the mirror and see that ambition not show in your body. That's why I help busy, hard-working men lose fat and go from feeling invisible to building a physique no one can ignore while training less than 5 hours per week in the gym, and eating the foods you enjoy. This is for men who are tired of the confusion, need structure and a system to adapt to their busy lifestyle.

Phase 1: Shred - Drop fat fast in 6-12 weeks to reveal abs Expected outcome: Lean, attractive and more confident Phase 2: Reverse & Reveal - Eat more food, avoid diet rebound, and fix metabolism while staying lean Expected outcome: More energy, fuller muscles, and a maintainable physique Phase 3: Gain & Maintain - Put on aesthetic muscle while minimizing fat gain. Expected outcome: More balance and freedom in your body, with an elite physique you can maintain year-round and enjoy a flexible lifestyle with it. Framework Pitch: Starting in the 'shred phase', taking the user from feeling stressed, overwhelmed, stuck and insecure about their body to reliably losing fat week-to-week to become lean and confident. From there, we use accountability with the 'reverse & reveal phase' to improve metabolism, boost energy and prevent fat gain. Now that we have this new standard, we move on to the 'gain & maintain phase' which allows us to add aesthetic muscle with minimal fat gain. By the end of this process, the user will have a physique that is elite-level and maintainable during rapid lifestyle change.

Resistance patterns: - I spent 30 hours last week dedicating focus to getting a remote side job rather than putting that energy into my own work - I called a friend with my shiny object syndrome to try and get into UGC - I spend an hour everyday after eating my post-workout meal, watching shit on youtuvbe and procrastinating work. My loudest self-doubt – "people don't trust me" It's a mirror, it means I don't trust me... Over the last 6 months, I've been in la la land, and I've been avoiding the self that I am striving to become. Not going to tolerate this anymore.

1. I believe in free will. To have the capacity to change your life, and either live actively or passively. 2. I value responsibility. Having it, and looking for it if you don't 3. I value kids, raising them, having kids Thanks for the exercise...

Hey Jon and everyone! I discovered your content from YT and ended up coming back to your other videos over a month later because there was something in the way you explained all these concepts in a way that makes me think you are like the Hormozi of fitness coaching. A quick rundown on me: I'm 20, I've been an online fitness coach for a year and haven't been able to succeed in social media or building up a recurring client base yet. My new standard from joining this community is to get more inquiries and inbound DM's as well as engagement in my IG page, as well as enough clients that are committed and enjoying the process of my coaching to a point where I can sustain my lifestlye (currently living in Bali to go all in on this). I'm grateful to be here and ready to learn. Hope to connect with you all further🙏 https://www.instagram.com/NickSteep_