(2) Attracting More Enquires
Understand the psychology of the people you help to become the market of one for them. When you know the thoughts they think, the behaviours they take, and the emotions they feel to such a degree that you can read their reality back to them in more detail than they understand themselves, they are going to notice you and seek the answers. Create magnetic content and messaging that attract people to your service rather than shouting at them and pushing them away.