Let’s face it: client churn happens. You spend all that time onboarding, building rapport, getting things going… and then suddenly: “Hey, we’ve decided to move on.” Most agency owners react too late. In reality, there are 3 clear stages where churn can happen—and each stage requires a different strategy. I broke these down in a full video (link at the bottom), but here’s the quick rundown 👇 🔴 Stage 1: They Already Want to Leave At this point, you’re in the red zone. The client has said, “We’re leaving.” in one way or another Most people panic. Instead, book an exit interview. (an off-boarding call) ✅ Use this to gather feedback ✅ Dig into the real reason (they won’t always tell you upfront) ✅ Then present a tailored solution (e.g. trial a call centre, upgrade support, etc.) Even if you don’t save them, the feedback is gold. Use it to improve your service or tweak expectations going forward. 🟠 Stage 2: The Danger Zone This is when a client voices a concern. Things like: "Leads are slow." "Can we improve ROI?" "We’re not feeling supported." They haven’t left yet—but they’re close. This is where you hit your RRP button (Rapid Response Protocol): 🔧 Escalate internally 📈 Allocate more resources 📣 Over-communicate daily progress 💬 Rebuild the trust The faster and more transparently you respond, the better chance you have of saving the client. 🟢 Stage 3: Early Warning Signs (Best Stage to Be In) This is where great agencies live. The client doesn’t even know there’s a problem yet. But you do—because your systems spotted it early. ➡️ CPL creeping up? ➡️ No appointments last week? ➡️ Support tickets going unanswered? Build a Health Score Dashboard that flags clients before they complain. Then: 1. Understand the problem 2. Build a plan 3. Proactively communicate with the client 4. Give them updates (before they even ask) This is how you build trust that compounds. 🧠 TL;DR You can’t stop every client from leaving - but you can stack the odds massively in your favour:

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I’’m looking to start posting in LI - mostly re-purposing YT videos with medium size text chunks (similar to what we do in this community but without any inside sauce and without the resources) Does anyone here have any tips when it comes to posting on LinkedIn? (E.G best cadence, best strategy etc) Would I also be able to just upload Yt videos on the platform? Any help would be appreciated🙏

Most agencies guess what “success” looks like. But the truth is: if you’re not measuring the right things, you can’t fix what’s broken — and you won’t know when things are slipping. That’s how churn happens. Clients don’t leave because of one bad week —They leave because there were red flags for weeks… and you didn’t see them. Your job? Find these red flags (your client's 'success' metrics) and TRACK THEM! For example if you run a lead gen agency, here are the 4 core metrics I recommend tracking for every client, every week: 👉 CPL (Cost Per Lead) 👉 CPA (Cost Per Appointment) 👉 Lead-to-Appt % 👉 Show-up % Compare them weekly against your targets or benchmarks so you can spot when performance drops before your client feels it. Sounds simple. And it is. But almost no one is doing it—not until a client ghosts them, and it’s already too late. Want to take it even further? 🧠 Go back through your exit interviews or client complaints.Then turn those into metrics you track. - Unqualified leads? → Track % of qualified leads - Low ROI? → Track ROI % per client - Clients in the dark? → Build a feedback loop This is how you spot red flags early. This is how you actually retain clients. And this is how you scale without wondering who’s about to churn next. I break the full method down in a video I just dropped — including how to use this to literally predict churn. Check it out -> https://www.youtube.com/watch?v=dMmvcr3cAbM Let’s stop losing clients over stuff we could’ve easily prevented.