Here's a fun story from back in the day when I was working at a digital media agency. Laser focused. t's a corporate buzzword, I get it. We want to "laser focus so we don't miss any details." But sometimes, zooming out and viewing the bigger picture can mean ALL the difference. Let me explain... Most people will view a winning ad in their ad account and think, "YES! I've finally found my unicorn ad concept. It's generated 27 sales today and driven a tremendous profit for my business! Let me laser focus on this ad and turn off everything else that doesn't have a good CPA or ROAS." The logic checks out. Invest more of your $$$ into the stuff that's making your business money, on paper. Remove investment on ads that aren't generating a profitable return on each dollar. But time and time again, I've seen the following story play out... Step #1: Client sees winning ad. Client requests we scale winning ad, and cut budget on everything else. Step #2: All investment gets shifted to that #1 asset. Step #3: Like clockwork. Scale goes up slightly, and then, over the next few days or few weeks, performance plumets off the side of a cliff. Step #4: The client is left bamboozled. Unsure of what went wrong. Step #5: We need to restabilize the ad account and turn on the older assets. Or upload new, unproven stuff. But why did this happen? If the client had just taken a moment to zoom out and view how their ENTIRE Facebook funnel was operating, they could have saved their ad account from the impending doom. Meta and TikTok are intent driving platforms at their core. That's what they're best at. They sit at the tippy top of your entire customer journey. It's your job to maximize the volume and quality of people going through it. But the funnel itself is not static. It's not black and white. Because users almost never purchase from your business the first time they interact with it. They see one Facebook ad, then click off. Three days later, they see your TikTok ad. They click to your website but then get distracted and never purchase.

You might have heard some people on social media telling you to test UGC ads. Bragging on their authenticity and relatively cheap cost to produce for video content. But the truth is, there's way more to it than just producing UGC. Because there's so many different TYPES of ad content you can create. And some will work better than others for your business and product. Be more intentional. Figure of which types of UGC will work best for your ads, and then test them in a controlled environment. Here's 10 I can name off the top of my head right now: - X reasons why - TikTok made me buy - What I ordered VS what I got - Transformation - Comment response - Education - Lifestyle - Testimonial - Podcast - Endorsement Get to testing, you've got this! 🚀

Watched ‘How to retain your school community’ on YT. You gave a ton of value so I came to join right after. Thanks for having me! My name is Joe Sheryak and I’m trying to escape my sales grind job. Hoping to learn more and launch something to create revenue on the side. Thanks again!

What app I should use for sales tax collection, remittance and filing? I sell only to U.S. Residents in 50 States.