🎉 Happy New Year and Welcome to DPC Launch – Cohort

New Year. New Practice. New Rules of Engagement.

We’re officially 12 days out, which means the energy is building—and that’s exactly what we want.

The course will be open the Friday before so you can spend your weekend looking over the first week.

The course has moving pieces, so all modules grow and are updated weekly , feel free to browse ahead but keep in mind the platform grows and builds as we get into each week.

I will post open group discussions here. Feel free to do the same. If you have a question, likely someone else does as well!

There are still colleagues joining us over the next 2 weeks.

🧠 One Platform.

Starting now, Skool is our single home base for all things:

DPC Launch questions
Business structure + strategy
Branding, pricing, systems, and scaling
Wins, blockers, and “wait…is this normal?” moments
You can Chat/ DM anything on here and when the course starts I will have my calendar pinned at the top of the course and you can easily reach me there.
Messages in my chat in Skool also get copied to my email and I receive a notification so I should be able to get to private questions in a timely manner as I check SKool messages a few times a day.

📌 If it’s related to DPC Launch, post it here. This keeps conversations searchable, answers shared, and momentum collective—not fragmented across DMs, texts, emails, and social platforms.

NOW THE FUN STUFF!!

🔮 New Year Builder Mindset: Think Like a Brand, Not a Side Hustle

As you head into the New Year, here’s your first mental upgrade:

Stop thinking, “I’m starting a clinic.”

Start thinking, “I’m building a brand with infrastructure.”

Over the next 12 weeks, we’ll go deep on:

Naming that IS SCALABLE!
Messaging that attracts the right patients- BETTER PATIENTS=BETTER WORKFLOW
Visual identity that signals confidence and legitimacy
Systems that make your practice feel real on Day 1: I have built a comparative EMR Chart

💡 Before class starts, ask yourself:

“If my practice were already successful, how would it introduce itself to the world?”

🚀 What Happens Next

This discussion space is now live and open
Use it to introduce yourself, share ideas, and ask smart questions
The full branding framework and playbook drops once class begins but feel free to share your ideas, posts, creative thinking with the group!

— Courtney

Live Class Times!

Live Class: Tuesday: 6pm AZ time

Group Class: Open Zoom Call for discussion: Friday 12 pm -1pm

I am placing a poll below if as a group a different time works better for any of us. Please let me know what times are best for you .

Knowing most of us are clinicians and have clinic throughout the day. Evening classes have worked well in the past. All classes are recorded and you will be able to re-watch them at any time and all content, slides, files are evergreen for you to access at any time.

Time nuance: I am located in AZ Time. We are PT half the year and MST the other half of the year because we don't participate in Day Light Savings Time.

Weekday Morning

Weekday Mid Afternoon

Weekday Evening

Weekend Morning

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