Email copywriters are making $500 - $1k a day writing one email a day…
…They’re making it from another business’s list…
…And they’re doing it without taking over all the company’s email marketing…
If Ronin play #1 is getting control of trash can assets?
Ronin play #2 is likely “making a bigger pie” for our partners and taking a piece of that excess.
Making the pie bigger is how these copywriters are earning so much while doing very little.
Tbh, it would probably be fair to say we’re making our partner an entirely new pie.
Here’s how…
Imagine a mid sized Ecommerce supplement brand.
Their brand is doing well. “Scaling” and getting ~1k new customers a week.
The thing is…
Between manufacturing product, employees, shipping, and ad costs?
They probably need customers to rebill 2-3 times to be profitable.
… If done right? The math and churn works out. Which is why they’re willing to play that game…
Seems super stressful but to each their own.
Here’s where Copwriter/Ronin comes along and says: “Hey Brand - pretty sure I can add $500 - $1k a day to your bottom line. I’ll do all the work, your customers will thank you for it, and I just ask we split I make you.”
After some explanation of how it works and negotiation?
There’s a good chance the brand says yes since it’s a Risk Free Proposal.
What are we actually doing for the Ecommerce company?
We add all new buyers to a 2nd email list (which the Ecom company owns but we control)…
Before a bunch people ask - from my understanding (at least in the USA) this is legal:
- There’s an opt out link at the bottom of every email
- This newsletter is still associated with the brand they bought from. (No one’s info is being sold or given to a 3rd party without consent.)
Costumers are normally HAPPY to be added to this 2nd list because we position it as an unannounced bonus. Right after buying the supplement the customer get’s an email saying they’re receiving a free membership to (positive sounding - benefit driven name) newsletter.
As we know - customers love an unannounced bonus.
…In the newsletter we just so happen to sell affiliate products:-)
See the gambit?
- Put buyers on a 2nd list that’s technically still part of the Ecom company but feels arm’s length away.
- Ecom company can continue their regular marketing with no interference from us
- We make sales of related products to this 2nd list and split what we make with the Ecom company.
Hope this all made sense?
Feel free to comment or ask questions below.
PS - If I were to do this as a Ronin?
I’d find the ecom company first, get their yes, then find a copywriter, making the split 45/45/10 (ecom, copywriter, me). I now get paid from everyone else’s efforts for setting up the deal.
Repeat setting up the same deal until income goals are met.
An entire one person ‘agency’ could be set up doing this one deal and working with a handful of good copywriters.