Hey — Jonathan Munsell here. 👋 Quick thought for you today. Ever watch what happens when a stone hits still water? One small drop… and the ripple travels farther than you expect — farther than you could ever even see. That’s business. One better decision. One clearer offer. One system that actually works. It can change everything. That’s the heart behind The AI Way — my new book. I’m taking years of wins… and honestly, maybe more importantly, years of failures… and organizing the real lessons into simple, step-by-step paths any motivated business owner can apply to improve their business and their life. The AI Way is a new operating system for business — where AI and automation turn hustle into structure… and structure turns into growth. And here’s the part most people miss: When your business improves — and you actually deliver on your commitments — everybody wins. It doesn’t just help you make a sale or solve a customer’s need. It helps your customers. It helps your team. It helps your family. And it reaches farther than that — to their families, and the people connected to them. Good business and a good life have deep meaning… and deep impact. The ripples go far and wide — for better or for worse. I’m not here to preach. But I do feel responsible to help the people who want help — and I’m committed to teaching the right lessons so you can help yourself… and help others. I’ll teach it clearly. Take what you like… and leave the rest. You execute. And the ripple keeps rolling. Oh — and I’ve had a bunch of people asking about The AI Way book. It’s coming soon. If you want to plug into updates, behind-the-scenes, and early access, the easiest thing to do today is go to jonathanmunsell.com and join the waitlist. Anyway — thanks, y’all. I appreciate every one of you for the support. 🙏

Thanksgiving Week is weird… Staffing shifts, unpredictable traffic, half-days, family events — the whole thing is chaos. But here’s the truth: 👉 This is one of the MOST valuable weeks of the entire year …if you use it right. This is the perfect time to tighten your systems, finalize your December promotions, update your GBP, and make sure your marketing is ready for the next 40 days — which can easily become the most profitable stretch of the entire year. A few reminders from the original Business Builder Tips I wrote years ago (still true today): ✔ Systemize to eliminate fires ✔ Automate the repetitive stuff ✔ Prioritize what ACTUALLY moves revenue ✔ Don’t let the holiday week run you — YOU run it I’m also dropping something big later today — something I’ve never made publicly available in 18 years. If you’re a motivated restaurant owner who wants more consistency, more profits, and less stress… stay close. Big news coming. What’s one thing YOU want to tighten up before Thursday? Drop it below 👇

This is a quick one off video I did to help people deal with the chaos we have going on in our country right now. I did a full blog post with detailed instructions and checklist to prepare which you can get for free here: https://restaurantsuccesssystem.net/featured/how-restaurants-can-prepare-for-ice-raids/

If ICE Walks Into Your Restaurant… Would Your Team Know What To Do? This isn’t fear-mongering — it’s what’s happening right now in NC. Restaurants are dealing with: • Staff too scared to show up • Missed shifts • Kitchens short-handed • Teams unsure of what to do if ICE shows up • Even legal workers panicking Here’s what every restaurant, bar, brewery & café should do today: ✅ Label all back-of-house areas “Employees Only” ✅ Keep I-9s organized in one separate binder ✅ Train staff to say ONLY: “Let me get the manager.” ✅ Don’t let ICE enter private areas without a judge-signed warrant ✅ Don’t answer questions or volunteer info ✅ Stay calm. Stay professional. Stay protected This is about safety — not politics. Preparation > Panic. 👉 Want the full article, checklist & guidance: https://restaurantsuccesssystem.net/featured/how-restaurants-can-prepare-for-ice-raids/ #RestaurantIndustry #ICERaids #KnowYourRights #EssentialWorkers #BackOfHouse #KitchenLife #WorkerSafety #LaborShortage #RestaurantOwners #HospitalityIndustry

Promos, Playbooks, and Profits — November 10–16 Alright hospitality friends — this is one of those weeks. We’ve got: - A holiday that’s technically on Tuesday (Veterans Day — Nov 11), - A bunch of places observing it Monday, - Liquor stores closed Tuesday in NC, - Football everywhere, - And food & drink holidays stacked like bar tabs on a Friday night. So here’s the plan — simple, powerful, and ready to promote: Double Duty Veterans Day Veterans Day officially lands on Tuesday, November 11 — commemorating the end of WWI at the “11th hour of the 11th day of the 11th month.”But with schools closed Monday, and mixed observances everywhere… let’s just do a two-day celebration. Promo Ideas: - Free meal or drink for veterans (Mon & Tue) - Wall of Honor: guests write notes to vets - Double loyalty points for members who are veterans or bring one - Gift Card Promo: Buy $50, Get $10 Bonus Food & Beverage Holidays to Feature Nov 10 (Sun) – Vanilla Cupcake DayPair a cupcake dessert with a sweet cordial or coffee drink. Nov 12 (Tue) – Pizza With the Works DayRun a “No Anchovy Left Behind” pizza combo with a beer flight or slice deal. Nov 13 (Wed) – World Kindness DaySurprise guests. Shout out your team. Launch a feel-good giveaway. Nov 14 (Thu) – National Pickle DayPickle martinis, fried pickles, pickle trivia night? Yes, yes, yes. Nov 15 (Fri) – Clean Out Your Fridge DayFeature “mystery fridge” flash specials. Let your chef have fun. Nov 16 (Sat) – Fast Food DayGourmet sliders, loaded fries, boozy shakes. Elevate the classics. Sports = Sales - Monday Night Football – Eagles vs Packers - Thursday Night Football – Jets vs Patriots - Sunday – Panthers vs Falcons - NBA & NHL – Full swing - College Basketball – Just getting started Got a hometown team?Make it a theme night. One of my clients runs a Bills Bar in Tampa — and he absolutely dominates. The secret? Find what works. Make it awesome. Repeat. Quick Wins to Plug In - Run a "Veteran + 1" promo: Vets bring a friend and both get a discount - Use World Kindness Day to spotlight staff and boost morale - Promote daily holidays on Instagram stories with polls or countdowns - Add your game day schedule to your website & Google Business Profile - Offer bonus loyalty points during big games - Test a “Mystery Menu” night tied to fridge cleanout — chef’s choice