Most agents are thinking about AI wrong. They’re asking: “How do I use AI?” The better question is: “Can AI clearly explain who I am and who I serve?” Here’s the tactical framework. Step 1: Define Your AI-Readable Identity AI categorizes. So, you must be categorically clear. Answer these: • What city + sub-market? • What price band? • What client type? (first-time, downsizer, investor, relocation, etc.) • What core problem do you solve? Bad positioning: “I help buyers and sellers in my area.” Strong positioning: “I help first-time buyers under $650K in Forest Grove navigate competitive new construction.” Clarity wins. Step 2: Extract Real-Time Market Data Use Manus.IM weekly. Pull: • Inventory shifts • Days on market • Price reductions • New development activity • Migration trends Then upload the PDF into ChatGPT and ask: “Based on this data, what seller motivations are emerging and what buyer opportunities are forming?” Turn that into: • Tuesday blog • Thursday long-form post • Saturday email AI research → Authority content. Step 3: Install a Non-Negotiable Cadence Cadence beats creativity. Your minimum viable authority rhythm: Tuesday → Market blog Thursday → Long-form insight Saturday → Email to database Later layer: Monday/Friday → Short-form clips Wednesday → Market update video Repetition creates familiarity. Familiarity builds trust. Trust drives conversations. Step 4: Make Your Digital Footprint AI-Friendly Update: • Google Business description with clear niche • Website headline with specific positioning • About page with geographic keywords • Blog tags by neighborhood + client type • YouTube descriptions with local phrasing You are not writing for Google anymore. You are writing to be understood by language models. Step 5: Build 5-Minute Response Systems AI is also expectation. Buyers expect speed + personalization. Minimum standard: • Automated initial response • Follow-up referencing specific property or neighborhood

What is the one thing that keeps you up at night?

Buyers Are Already Finding Realtors on ChatGPT — and Most Agents Aren’t Showing Up Let me be very direct with you. AI is already deciding which real estate agents get recommended. Not soon. Not “eventually.” Right now. Over 800 million people are using ChatGPT every single week — and buyers are actively asking AI questions like: - Who’s the best real estate agent in my city? - Who specializes in relocations? - Who actually understands this market? - Here’s the part most agents are not ready for: 👉 AI is giving real names. 👉 Real agents. 👉 Real recommendations. And if you’re not one of them, you don’t get a warning. You just don’t get seen. This Is Not a Marketing Trend — It’s a Visibility Shift AI is not replacing real estate agents. It’s replacing invisible agents. AI doesn’t care how long you’ve been licensed. It doesn’t care how hard you work. It doesn’t care how good you are offline. It only cares about one thing: Can I clearly understand who this agent helps, what they’re known for, and whether that’s consistent everywhere? If the answer is unclear → you don’t exist in AI’s world. This is why the Omnipresence Engine™ matters now, not later. Step 1: If You’re a Generalist, AI Can’t Recommend You AI works by categorization. If you haven’t clearly defined who you’re for, AI has no reason to surface you. ❌ What Most Agents Say (This Breaks AI Visibility) “I help buyers and sellers in [City].” That tells AI: - No niche - No specialization - No reason to recommend you over anyone else ✅ What AI Can Work With (Example) “I help relocating professionals moving to Austin find the right neighborhood and home without wasting time on areas that don’t fit their lifestyle.” Now AI can answer questions like: - Who helps people relocate to Austin? - Who knows Austin neighborhoods for professionals? 🔧 ACTION ITEM (Do This Immediately) 1. Write ONE sentence that clearly states: - Who you help - In what situation - With what outcome