16d • AI
USE THIS STRATEGY IMMEDIATELY
Buyers Are Already Finding Realtors on ChatGPT — and Most Agents Aren’t Showing Up
Let me be very direct with you.
AI is already deciding which real estate agents get recommended.
Not soon.
Not “eventually.”
Right now.
Over 800 million people are using ChatGPT every single week — and buyers are actively asking AI questions like:
- Who’s the best real estate agent in my city?
- Who specializes in relocations?
- Who actually understands this market?
Here’s the part most agents are not ready for:
👉 AI is giving real names.
👉 Real agents.
👉 Real recommendations.
And if you’re not one of them, you don’t get a warning.
You just don’t get seen.
This Is Not a Marketing Trend — It’s a Visibility Shift
AI is not replacing real estate agents.
It’s replacing invisible agents.
AI doesn’t care how long you’ve been licensed.
It doesn’t care how hard you work.
It doesn’t care how good you are offline.
It only cares about one thing:
Can I clearly understand who this agent helps, what they’re known for, and whether that’s consistent everywhere?
If the answer is unclear → you don’t exist in AI’s world.
This is why the Omnipresence Engine™ matters now, not later.
Step 1: If You’re a Generalist, AI Can’t Recommend You
AI works by categorization.
If you haven’t clearly defined who you’re for, AI has no reason to surface you.
❌ What Most Agents Say (This Breaks AI Visibility)
“I help buyers and sellers in [City].”
That tells AI:
- No niche
- No specialization
- No reason to recommend you over anyone else
✅ What AI Can Work With (Example)
“I help relocating professionals moving to Austin find the right neighborhood and home without wasting time on areas that don’t fit their lifestyle.”
Now AI can answer questions like:
- Who helps people relocate to Austin?
- Who knows Austin neighborhoods for professionals?
🔧 ACTION ITEM (Do This Immediately)
- Write ONE sentence that clearly states:
- Who you help
- In what situation
- With what outcome
2. Use the exact same sentence in:
- Website bio
- Google Business profile
- Instagram / LinkedIn bio
- YouTube description (if applicable)
If you want feedback — post your sentence in this group.
That’s what this community is for.
Step 2: Your Google Business Profile Is Now Core Infrastructure
AI pulls heavily from Google Business profiles for local recommendations.
Most agents treat this like a setup task.
AI treats it like a trust signal.
❌ Weak Profile (Very Common)
- Short generic description
- No niche mentioned
- No services listed
- No recent activity
✅ Strong Profile Example
“Alex helps first-time buyers and relocating families navigate the Portland housing market with clarity and strategy. His approach focuses on education, neighborhood expertise, and confident decision-making.”
That language tells AI:
- Who you help
- Where you operate
- What you’re known for
🔧 ACTION ITEM
This week:
- Rewrite your Google Business description using your niche sentence
- Add specific services (not “real estate services”)
- Define exact service areas
- Commit to one weekly update (market insight, explanation, or tip)
Step 3: Reviews Are About Recency, Not Just Stars
AI doesn’t just look at your rating.
It looks at:
- How many reviews
- How recent they are
- Whether they’re consistent
- What language is used
Five reviews from the last 90 days > 20 reviews from 2022.
❌ Passive Review Strategy
“If clients leave one, great.”
That’s not a system.
✅ Simple Review Script (Use This)
“Hey Sarah — I loved helping you buy your home. Would you mind leaving a quick Google review? Here’s the link. It really helps people in similar situations find me.”
🔧 ACTION ITEM
- Identify your last 5 clients
- Send personal review requests this week
- Respond to every review using natural language (AI reads those too)
Step 4: Content Is No Longer for Likes — It’s for Interpretation
People don’t search keywords anymore.
They ask questions.
AI rewards content that answers real questions clearly.
❌ Weak Content Example
“Market Update — Things Are Changing!”
This tells AI nothing.
✅ Strong Content Example
“What First-Time Buyers Need to Know Before Buying in Denver in 2026”
Now AI understands:
- Audience
- Location
- Problem
🔧 ACTION ITEM
- Write down the top 5 questions clients ask you before hiring you
- Pick one
- Create one piece of content answering it clearly this week
Don’t overthink it.
Explain it the same way you do on calls.
Step 5: Video Is the Fastest Authority Accelerator Right Now
This part is uncomfortable for some agents, so I’ll be blunt.
Video helps AI verify:
- Expertise
- Consistency
- Real presence
It does not need to be perfect.
❌ What Stops Most Agents
- “I’m not good on camera”
- “I’ll do it later”
- “I need better equipment”
None of those matters.
✅ Simple Video Example
- Title: Best Neighborhoods for Relocating Families in Raleigh
- Length: 5–8 minutes
- Content: Tradeoffs, lifestyle, who it’s for
That’s it.
🔧 ACTION ITEM
- Record one video this week
- Answer a real question
- Upload it with a clear, searchable title
Consistency beats polish. Always.
Step 6: Omnipresence Is No Longer Optional
AI cross-references everything.
If your messaging changes depending on where someone finds you, authority breaks.
Omnipresence means:
- Same positioning
- Same language
- Same expertise
- Everywhere that matters
That’s infrastructure — not branding fluff.
🔧 ACTION ITEM
Audit:
- Website
- Google profile
- Social bios
- Zillow / Realtor profiles
Ask:
“Would AI clearly understand what I’m known for everywhere?”
If not — fix the gaps.
Final Reality Check (Read This Twice)
AI didn’t change real estate.
It exposed who built real systems and who relied on luck.
You don’t need to do everything today.
But you do need to start installing clarity and consistency now.
And if you’re unsure how to apply this to your market, your niche, or your setup — ask in the group.
This community exists to:
- Remove guesswork
- Enforce execution
- Build authority that compounds
We’re not here to feel productive.
We’re here to make sure your business is still visible two years from now.
That’s the difference.
AC
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USE THIS STRATEGY IMMEDIATELY
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For real estate agents ready to stop guessing and install a proven system for visibility, trust, and inbound demand.
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