Oct 6 (edited) • Marketing
How to Position Yourself as The Authority 💥
When you’re building authority, people aren’t just watching what you say. They’re watching the whole show. 🎥
Your leads, current clients, and future prospects are constantly piecing together their perception of you based on three things:
1️⃣ The social content you share
2️⃣ The emails and outreach you send
3️⃣ The way you operate in person — how you show up, communicate, and follow through
If those three aren’t in sync — your message gets fuzzy.And fuzzy doesn’t convert.
Here’s the simple Authority Algorithm to help you stay aligned 👇
1️⃣ Authentic Storytelling
Share real moments. Wins, lessons, pivots.Let people see themselves in your story — that’s what builds trust.
2️⃣ Consistent Visibility
Authority fades fast when you go quiet.Stay visible. Stay valuable. Stay in rhythm.
3️⃣ Clarity of Messaging
Be direct about who you help, how you help them, and why it matters.If your audience can’t repeat your offer back to you, it’s not clear enough.
When these three align — your marketing, your conversations, and your reputation all work together.That’s when you stop chasing business and start attracting it.
Keep it simple. Stay consistent. Be a magnet — not a megaphone.
— Justin
P.S. Click here to get my weekly email and social marketing assets talking about current marketing data and positioning you as the authority. Level this up by including a video of yourself talking about the email or even just reading a quote to grab their attention! Go and be consistent.
Let us know you've done it here in this post in Skool for accountability and helping others get motivated to do the same.
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How to Position Yourself as The Authority 💥
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