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Deborah Galuk - PASTOR Framework - read, feedback welcome
I am sharing the document I just wrote this afternoon. I am GREAT at helping people with results - AND this is a new market without specific outcomes. I knew this and can see it in some of the copy I wrote. I know that the WHO and their PAIN and RESULTS THEY CRAVE drive all of it. Here is where I am. Thanks for reading, commenting, etc. PERSON who is perfect client Age 45-50+; woman; any children are in college or completed; Profession or business: Has been in a corporate leadership position at some point; may still be in a corporate job or else wanting to transition into something else OR may have her own business and want to grow it Education and income level? Well-educated, at least 4-year degree or more; income level: $150K + have earned well in the past, even if now there is a slump. She has resources. Live - US; probably suburban area What do they read: inspirational /personal development sites; health + wellness; women empowerment areas; industry publications; spiritual; online news sources; politics; money/investing; travel; fashion; art; music; What social networks are they on: linked in; facebook; instagram NOT: crass, cheap, or victim mentality; ARE spiritual although perhaps not religious She values her health and may even have this as a hobby These are entrepreneurially minded women who are “NOT done yet! and want more vitality and life in their days. PROBLEM The single biggest problem they face is they feel STUCK in a never ending loop; “get in their own way”. The internal resistance they experience when approaching the new area, the venture, project, work, doing the task - it could look like procrastination, avoidance, indecision, self-doubt. In some cases they may KNOW what to do, but don’t. OR they are unsure what the actual task is. In extreme cases, even talking about GOALS can shut her down - because of her history of not following through, things not working out, roadblocks. She has a faulty internal narrative and self-image that “shuts her down” when facing into new tasks and building new skills. Part of this is hooked into her identity as a woman - and it is conditioned into her. She is partially aware of this but not completely nor to the depth of its permeation.
[AHA Moments] Author of Influence Day 3
Getting the bigger picture for your book – put your AHA moments & homework below in the comments! P.S. If you want to upgrade your ticket to VIP there's still time! Grab your VIP ticket for the Author of Influence workshop here
[AHA Moments] Author of Influence Day 3
Friday’s Q&A Call
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Friday’s Q&A Call
I joined ClarityScribe, plus thanks for pure awesomeness!
🌺Aloha @Ray Edwards and @Bryan Switalski thank you so much for an amazing session yesterday - Ida from Denmark here :D (the one that knows Ray from PLF ;) - thank you so much for your PLF P.A.S.T.O.R. anecdote, Ray that was so inspiring to hear!) - 🤩 I am super happy and wildy optimistic about today having signed up for ClarityScribe🎉 and looking SO much forward to getting to work with it. For the last 1½ year I have been working quite extensively with Chat GPT, but I feel I´ve started to hit a wall with it, what it can and cannot do for me. I hope with CS✒️ that my copy and textwork will become more on point and much much more professional. I could talk and talk, but for now what really is taking up my mind space is that I am heading into one of my biggest and most important launches of the year - to my painting membership - and that brings me back to the aching fact that my sales copy both for my launch sign up page (a $10 workshop) and for the membership sign up page is painfully flawed or more accurately, next to non-existent. And it hurts my brain to think of, and there is only 14 days to my launch kicks off. As painful as it is, here is the link to my launch sales page, non-existent copy and all: https://atelieridaandersenlang.simplero.com/page/676565 As you might recall me say in zoom 1, my native language is danish but I sell to mainly US, Canada and also Australia and writing good texts in english has been a major stumbling block for me. My achilles heel. I was wondering if it´s realistic here during the writing workshop to get to WORK with my launch sales page? This is the most urgent writing task I have in front of me and it would be pure magic if I could get started writing it with CS with a little bit of help from you. NOTE: As you might notice in this text, my native languag is NOT english. I write english relatively fine, but "as a dane" - what we in fact call denglish or you could even call it viking english ha ha. I have decided to leave this post unedited so you can see my level of english, as it flows from me, before editing anything, typos n all. It comes with some real challenges being bi-lingual. The fact alone that I speak danish all day long and then sit down to write and work in english. That alone takes some of my mental bandwidth.
I joined ClarityScribe, plus thanks for pure awesomeness!
[AHA Moments] Author of Influence Day 2
👉🏻 Add any of your 'Aha Moment's, biggest take-a-ways, breakthroughs and homework HERE so you can reference them for the rest of the workshop!!! If you want to upgrade your ticket to VIP there's still time! Grab your VIP ticket for the Author of Influence workshop here!! Homework: • Complete the worksheets • Identify - Who is it for? What problem does it resolve? What does it do for the reader? • Create the outline for your book • Write the rough draft for your book
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How to write the words that sell.
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