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9 contributions to Ray Edwards Inner Circle
Deborah Galuk - PASTOR Framework - read, feedback welcome
I am sharing the document I just wrote this afternoon. I am GREAT at helping people with results - AND this is a new market without specific outcomes. I knew this and can see it in some of the copy I wrote. I know that the WHO and their PAIN and RESULTS THEY CRAVE drive all of it. Here is where I am. Thanks for reading, commenting, etc. PERSON who is perfect client Age 45-50+; woman; any children are in college or completed; Profession or business: Has been in a corporate leadership position at some point; may still be in a corporate job or else wanting to transition into something else OR may have her own business and want to grow it Education and income level? Well-educated, at least 4-year degree or more; income level: $150K + have earned well in the past, even if now there is a slump. She has resources. Live - US; probably suburban area What do they read: inspirational /personal development sites; health + wellness; women empowerment areas; industry publications; spiritual; online news sources; politics; money/investing; travel; fashion; art; music; What social networks are they on: linked in; facebook; instagram NOT: crass, cheap, or victim mentality; ARE spiritual although perhaps not religious She values her health and may even have this as a hobby These are entrepreneurially minded women who are “NOT done yet! and want more vitality and life in their days. PROBLEM The single biggest problem they face is they feel STUCK in a never ending loop; “get in their own way”. The internal resistance they experience when approaching the new area, the venture, project, work, doing the task - it could look like procrastination, avoidance, indecision, self-doubt. In some cases they may KNOW what to do, but don’t. OR they are unsure what the actual task is. In extreme cases, even talking about GOALS can shut her down - because of her history of not following through, things not working out, roadblocks. She has a faulty internal narrative and self-image that “shuts her down” when facing into new tasks and building new skills. Part of this is hooked into her identity as a woman - and it is conditioned into her. She is partially aware of this but not completely nor to the depth of its permeation.
0 likes • Oct 24
@Peggy Grant thank you for reading and your thorough assessment and commentary. I agree! Yes, time for refinement, separating essence into simple and resonant messages. I appreciate this!
0 likes • 28d
@Steven Wohlman thanks for dropping by, reading and considering this framework! As I don't know many of these individuals, I'm going to be trying ideas out - :). Ray had a thorough critique and ideas for me to pursue, and I've been working on that. The idea of WHO I'm talking to is one that I'm willing to investigate! messaging matters. Hope you're doing well and getting after your book!
GALUK - Useful Questions to answer in writing
Useful Questions to answer in writing WHO do you help? Women 45+ (50+) in business who want to upgrade their life/business Corporate, ex-corporate, solo business owners, service based business owners, where THEY are the business WHAT is their most painful problem? They feel like they don’t have control over their life They KNOW they are on the cusp of a new chapter yet they are not able to get traction to get going or sustain actions/momentum. Feel STUCK and in their own way - unable to move forward or make meaningful progress in their life They have ideas but don’t act on them or are not successful in implementing/making progress. They have significant inner conflict about taking the actions; they don’t feel resourceful; their sense of self has eroded; their decisiveness wavers They don’t see a way out, a way forward They are despondent - “is this it? How come i can’t figure this out? I don’t WANT to be done, I’ve got more to live, to give - The expanded direction competes with other “life” events /transitions, which require emotional energy and time NOT making progress and emotional turmoil that accompanies it HOW does that problem show up for them? (know what it is but not doing it - Wheel spinning Continue to have a number of starts and stops and redirects, only to circle back and repeat it - no firm decision and then action to implement. “Analysis paralysis” - Feel emotional ups and downs - exaggerated when they see the “on hold” nature of their life Days into weeks and months, and still nothing to show for their “dreams” - and because of this, they are starting to waiver and wobble about what they think is possible for them They see OTHERS who are dramatically less qualified than they are - visible on the social media platforms - getting the deals, getting the attention - and yet they KNOW they are sitting on a gold mine of ideas, of vision, of energy OR They are KNOW its time to shift gears away from their current position - but feel frozen because don’t know the next move. Justify and excuse their inaction because their comfort and familiarity is all in the past - yet
0 likes • Oct 15
@Michael Katz - what a beautiful message, thank you! I'm touched. and I'd be pleased to read your book.... it might be in a sporadic way, given everything that is in front of me creating my MOVEMENT :). It was a pleasure and it will be a pleasure staying in touch. See you in SKOOL! Deborah@HumanRx.net
1 like • Oct 16
@Ray Edwards beautiful, magnificent and so appreciated! thank you!! I spent several hours on your PASTOR framework and shared that Sunday in general discussion. I used this as additional detail. AND I will get to work!! Thank you for your granular specificity. I do have my 'signature system' and there are definitely skimpy places that need bolstering. My system isn't as specific because - without a list and group to sell someone into, I've gotten away with it (and definitely didn't attract people I am meant to help, I know that now). I am feeling the risk of being specific with an avatar (NEW BOLD decision for me, I've cowered away from the WHO decision for YEARS....) and my WHO also houses a few different P's (pains, problems...) and transformations craved. I've got more work here!! I've been a 1:1 coach and adapting and providing what was necessary for their results - rather than bringing a single avatar type with a particular problem through together. I DEFINITELY need more thought, elimination and refinement on my system. I also think part of my mental laziness in articulating the 'how' is that I fell back on generic descriptions that sounded so disposable - which is NOT what my transformations do for people! And the OFFER - my "WHAT IF" that provides the breakthrough - I was foggy on that and you cleared it up during our sessions. So excited to dive into this! IMAGINE the possibilities when I can speak to 1 person!!! Let's GO!!! thank you.
Help
Trying to get Clarity Scribe to help me and I am bombing. I can't seem to find the features to write anything in here. Any help would be appreciated.
0 likes • Oct 15
this was me too. I need to find the book proposal template, I was looking on left side not right...
where is genie chat?
I input information and now have a dashboard and an audience. I am watching the book proposal video. but if i want to get exploring with this genie, where is she/it? thanks
posted rough draft - for your review and comments - thank you!
Hello Ray! wonderful program - here attached is my first draft of the Title Page, the Opening Materials, the Introduction, and the first three chapters. This is a definitive book - establishing my messaging and connections in this domain. Been working on developing all this over 50 years - and been writing this since January in a Substack with a mountain of stuff LOL good grief LOL - so I see this book as a critical stake in the ground .... So it will be longer than 20,000 words and 50-60 pages. Probably about 50,000-100,000 words and 150-200 pages. I'm making it a combination of a story and discussion - like you say, story and point should accompany - so I'm jumping into that like a kid cannonballing into a warm summer lake! And of course - appreciate all of Dr. Fred's input. I plan to have this book finished by the end of this week - and submitted for copyright - and trademark the key branding phrases - all of which are entirely my own. Totally look forward to your comments and suggestions. Thank you !!!
0 likes • Oct 14
Michael - what a great place to put 50+ years of yourself! I was reminded about The Book of Not Knowing: Exploring the true nature of self, mind and consciousness by Peter Ralston.
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Deborah Galuk
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1point to level up
@deborah-galuk-6223
Deborah Galuk, PhD, founder and owner of HUMAN Rx . . . For A Life That Loves Your Back!

Active 28d ago
Joined Oct 7, 2025
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