This might be a basic question, but I'm trying to figure out the best way to structure my marketing folders when juggling multiple products.
Would you recommend a Task-Centric or a Product-Centric approach?
For context: I work on very different projects (course, Consulting, and now also small Software/Apps), but they all share the exact same marketing processes, like social media marketing. This initially made me lean toward a Task-Centric structure. However, the downside is that all the specific assets and data regarding a single product end up scattered everywhere.
On the other hand, I realized this problem is actually much more far-reaching. I have a single, overarching website that hosts multiple products. Because of this, many assets (like website copy, global funnels, or general branding) have no direct reference to just one specific product. In a strict Product-Centric structure, there's no logical place to store these shared assets.
Furthermore, the massive benefit of the Task-Centric approach is having a single, centralized place to store instructions (SOPs) and learnings, so that those skills continuously improve across all projects in the company.
Because of this dilemma, I came up with a third option: a Hybrid Structure. In this setup, I store all overarching Learnings, Skills, and Templates (including global website/brand assets) on the very first layer (the root folder), while keeping the actual day-to-day marketing and ad assets grouped by Product. (Essentially mixing Example 1: Content Creator and Example 2: Freelancer from Lesson 3.2).
What are your opinions on how to structure this best? What would you improve?
Product-Centric:
Marketing/
├── Product 1/
│ ├── Scripting & Angles/
│ ├── Video Production/
│ │ ├── 01_Projects/ (Premiere, AE)
│ │ ├── 03_Footage/ (Raw video)
│ │ └── 04_Exports/ (Final MP4s)
│ ├── Carousel Production/
│ └── Learnings/
└── Product 2/
├── Scripting & Angles/
└── ...
Task-centric:
Marketing/
├── Scripting & Angles/
│ ├── Product 1/
│ └── Product 2/
├── Video Production/
│ ├── Product 1/
│ │ ├── 01_Projects/
│ │ ├── 02_Footage/
│ │ └── 03_Exports/
│ └── Product 2/
└── ...
Option 3: Mixed:
Marketing/
├── 00_Learnings_&_Best_Practices/ (Global knowledge, tracking sheets, metrics)
├── 00_Templates_&_Global_Assets/ (Global Premiere MOGRTs, fonts, brand logos)
└── Products/
├── Product 1/
│ ├── 01_Scripting/
│ │ └── Docs & Angles/
│ ├── 02_Video_Production/
│ │ ├── 01_Projects/
│ │ ├── 03_Footage/
│ │ └── 04_Exports/
│ └── 03_Carousel_Production/
│ ├── 01_Figma_Files/
│ └── 02_Exports/
└── Product 2/
├── 01_Scripting/
└── ...