Everyone talks about the VSL.
Or the headline.
Or the call-to-action button color. 🙄
But there’s always one spot in your funnel that feels invisible…
Yet quietly kills or boosts conversions.
For some, it’s the calendar page.
For others, it’s the transitions between copy blocks.
Sometimes it’s the thank-you page not doing any lifting.
👉 What’s one part of a funnel you think is underestimated — but really matters?
Curious what you’ve noticed 👇