Jul 28 • SecretsOfSuccess.com
Watch this before running ad - How different Platforms behaves differently
Be Cautious when Running Ads NOW ⬇
We need to talk.
Not all ads work the same across every platform.
I see a lot of businesses wasting money because they think ads = just ads. But context matters, and platforms behave very differently.
📱 Facebook & Instagram
People don’t come here to buy — they scroll.
Your ad needs to interrupt the scroll. It should feel native, emotional, relatable. That’s why you need hooks.
My opinion?
If your ad doesn’t make someone stop in 1 second, it’s dead already.
🔎 Google
Here, people are searching to solve a problem.
They want direct answers, solutions, offers.
It’s not about entertainment, it’s about relevance and urgency.
So don’t bring your TikTok-style “funny skits” here.
Bring headlines, value, fast load speed, reviews.
🎥 YouTube
On YouTube, people are watching for education or entertainment.
Which means if your ad sucks, it’s getting skipped.
But if your storytelling hits, you can grab minutes of attention — and that’s power.
Retarget with an offer = magic.
💼 LinkedIn = The B2B Battlefield
LinkedIn is a different thing.
People here scroll slower, they read more, and they’re thinking business.
But here’s what most get wrong:
They write ads like it’s Facebook — flashy, hypey, loud.
On LinkedIn, you need clarity, authority, and real value.
What works?
📌 Direct offers (lead magnets, whitepapers, case studies)
📌 Organic-looking carousels with insights
📌 Strong CTAs for calls or demos
My Final Take?
Running the same ad across all platforms is like wearing the same outfit to a gym, wedding, and job interview.
It’s lazy and it won’t work. Context wins. Platform psychology matters. Strategy beats creativity.
Run smarter, not just louder.
Just Sharing what I learn building my personal brand & agency in real time.
Some raw thoughts on marketing, content, and biz growth.
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Watch this before running ad - How different Platforms behaves differently
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