Selling one-to-one will burn you out.
Selling one-to-many will set you free.
Here are some more powerful takeaways I learned from Russell Brunson at the Selling Online Event…
Every powerful presentation comes down to 3 things…
Hooks. Stories. Offers.
What I Learned…
A great hook isn’t optional…it’s the price of attention in a crowded world.
Stories are what people remember…even if they forget everything else.
An irresistible offer isn’t about lowering the price…it’s about stacking so much value that not buying feels like the real loss.
When you get these 3 elements right, you can scale without multiplying effort.
My Shift…
For me, this means no more “winging it” when I share what I do.
I need to remind myself that every message I put out has to:
👉 Hook attention.
👉 Tell a story that connects.
👉 Present an offer that removes risk and makes saying yes easy.
Because one-to-many selling isn’t just a skill…
It’s the key to building leverage and freedom.
Your Challenge…
Audit your current pitch.
Does it open with a hook that demands attention?
Does it tell a story that bypasses logic and hits the heart?
Does your offer feel like a no-brainer to the right person?
If not…you’re leaving leverage (and freedom) on the table.
Challenge Accepted.
💬 PS: I’m turning all my Selling Online notes into simple posts like this.
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