The 7-11-4 Rule = Building Trust with Your Audience📲🚀

In order for you to succeed in 2025 you have to know Googles 7-11-4 Rule 🤷🏼‍♂️

7 = 7 Hours ⏱️

Trust doesn’t happen overnight; it requires time. The 7 Hrs rule suggests that your audience needs to spend at least 7 hours consuming your content to feel connected to you. This could include watching videos, reading blogs, or attending webinars. Focus on providing high value, actionable insights that solve their problems and keep them engaged for the long haul. The more time they spend with your content, the more familiar and credible you become.

11= 11 Touchpoints ✍🏼

It takes 11 interactions, or touchpoints, with your brand for someone to feel comfortable enough to trust and potentially buy from you. These touchpoints can include emails, social posts, ads, or comments. Each interaction should deliver value and reinforce your authority in your niche. By staying consistent and showing up in meaningful ways, you build a deeper connection that moves your audience closer to taking action.

4 = 4 Platforms 📲

People engage on different platforms, so showing up consistently across 4 social media platforms increases your reach and trustworthiness. Whether it’s Instagram, LinkedIn, YouTube, or TikTok, adapt your content to suit each platforms style while keeping your messaging cohesive. By meeting your audience where they already spend time, you increase visibility and establish yourself as a credible authority.

Consistency across 7 hours, 11 touchpoints, and 4 platforms is the key to building trust, nurturing relationships, and ultimately scaling your business.

To absolutely smash this year’s competition all I ask is for a follow 😅

Marty

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