Dec '25 • SellingOnline.com
Systems (not tools) can scale outbound (1000%+ ROI)
Instantly AI dropped their $1 Black Friday deal last week.
$97/mo plan → $1 for the first month.
Founders love calling things scams when the real scam is their own pipeline “strategy.”
I still subscribed.
Then I ran the numbers.
What My System Already Looks Like
(Founders who skip this part always miss the point.)
I run a high-intent outbound engine that feeds my pipeline predictably:
Hyper-filtered ICP leads from Apollo / Sales Nav / Vayne
5,000 qualified decision-makers in minutes
Automated icebreakers (rewritten version of Nick’s workflow)
Campaign built in 1–2 hours
Personalization at scale, not by hand
This isn’t “spray and pray.”
This is controlled, predictable pipeline creation.
Now the Math.
5,000 emails through Instantly:
7% reply
50% positive
20% conversion
= 24 deals in pipeline
Avg deal size: ~$1K → $24K pipeline
Close half → $12K revenue
Nothing magical.
Just arithmetic.
Cost to Produce That?
Time:
Research + setup → 2 hrs
Replies filtered automatically → near-zero
Calls with the 24 interested leads → 6 hrs
= 8 hours total
Even at $100/hr (and many of you value your time way higher):
→ $800 “time cost.”
Tools:
Instantly: $1
Enrichment: $70
Vayne: $99
→ $170 tools cost
Total investment: $970
Yield: $12,000
ROI: 1,137%
This is what founders miss:
Tools don’t create ROI. Systems do.
Tools just multiply whatever system you already have — even if it’s trash.
Most founders think they need:
❌ “More leads”
❌ “Better tools”
❌ “A new outreach agency”
But the real bottleneck is simpler and more uncomfortable:
- You never built a repeatable acquisition engine.
- You rely on luck, referrals, or sudden bursts of effort…
- then panic when pipeline dries.
High-performing founders do the opposite:
- Define a clear ICP
- Build a repeatable workflow
- Automate the non-creative parts
- Track numbers over ego
- Scale what works
- Ignore shiny objects unless the math checks out
This is why a $1 tool prints them revenue
and gives others nothing.
Whether you grab the black friday deal or not, totaly depends on you.
I'd just suggest to use these kind of systems that actually SCALE.
Did this make you realize why your pipeline’s flat?
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Systems (not tools) can scale outbound (1000%+ ROI)
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