Stability Is a System Problem Before It’s a Mindset Problem

Terrell Jones

18d • SellingOnline.com

The other day, a coach told me they wanted to go full time.

They weren’t lazy.

They weren’t unrealistic.

They were just tired of juggling both worlds.

But wanting to go full time and being ready to go full time are two different things.

Before you scale anything, especially ads, you need stability. Not hype. Not hope. A system.

I learned this the hard way.

Back in 2020, I had a strong feeling my job wasn’t going to last much longer. Nothing had happened yet, but the signals were there. Instead of forcing a leap, I doubled down on building systems while I still had income coming in.

At the time, my business wasn’t unstable because of skill.

It was unstable because it lacked consistency.

So I focused on the systems that mattered most.

Consistent lead flow.

Predictable monthly revenue.

Clear numbers I could rely on.

Once those systems were working, everything changed.

Within less than 10 months, I had multiple five-figure months. That consistency is what allowed me to go full time without panic.

If I had gone full time earlier without that stability, I would’ve been reacting instead of building.

That’s what most people miss.

Scaling ads only works when the system underneath them is already steady. Once you know a certain amount of revenue is coming in every month, you can confidently put two or three times more money into ads without stressing every decision.

Stability isn’t about feeling ready.

It’s about knowing the system can carry you.

Before you scale, what tells you your coaching business is actually stable?

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