One-To-Many Selling Framework (aka: PW) KEY INSIGHTS

Key Takeaways

The goal is to convince the audience that your "new opportunity" is the best way to achieve their desired result, not to create an "improvement offer"
Focus on teaching the strategy (the "what"), not the tactics (the "how") - tactics are what people pay for
The entire presentation aims to get the audience to believe one key thing that will make them want to buy
Stories are used to bypass the conscious mind and rewrite false beliefs in the subconscious

Topics

The Difference Between New Opportunities and Improvement Offers

New opportunities are positioned as the best vehicle to achieve a desired result, while improvement offers try to make an existing solution slightly better
Improvement offers are a hard sell because they require the buyer to admit past failures, while new opportunities are exciting and bypass this

Teaching Frameworks: What vs. How

When teaching, tell the story of how you learned the framework, teach the strategy (the "what"), explain the tactics (the "how"), then provide social proof
When selling, skip teaching the tactics - that's what people pay for in your course/coaching/product

The Single Belief to Instill

The entire presentation should aim to instill one key belief: that your new opportunity is the best way to get the result they desire
Trying to convince the audience of multiple things will kill conversions

Using Stories to Rewrite Subconscious Beliefs

Stories are used to bypass the conscious "monkey mind" and speak directly to the subconscious "elephant" that actually drives behavior
The goal is to identify the audience's existing false belief patterns and tell a story that overwrites them with a new empowering belief
If you don't break false beliefs during the content, they will prevent buying during the pitch

ACTION TO TAKE! (Prime Mover homework)

Craft an origin story about how you discovered your "new opportunity"
Outline a framework that teaches the strategy of your opportunity, without going into tactics
Identify 1-3 key false beliefs your audience has and develop stories to overwrite them with new empowering beliefs
Put it all together into a compelling "perfect webinar!!"

Let's go Prime Movers!!! 🔥🔥 who's done their homework??? what's your PW story?

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