Did you notice the way Russell spoke and the Presentation was geared?
Objections were handled BEFORE we could raise them.
- Because in a Audience setting there's no way to handle them one on one, Efficiently.
2. If you let One Objection go live in front of an Audience...you risk tumbling the whole room.
A DOZEN times they introduced stories about the investment in Coaching being more than $10k. $25k. $50k and so on.
When they introduced the value of over $104k...for a $10K package...that was really 3 Coaching Packages and a Lifetime Coaching Community...
$10K just doesn't seem so much. It's called Desensitisation. It's very powerful.
They Introduced stories of Entrepreneurs about to be bankrupt...spending their last CENTS...to turn their Businesses around to Serve Millions.
The stories are subtle objection handling stories...
Introduce the objection or concern ...handle it or address the concern during the Story...then continue with the Heroes Journey for identification.
Learn from this people. It's how the Master Communicators taught it. It's how they always did it...and always will.
People....Jesus Christ Himself used this Model.
Hitler...the Evil Bastard, may he rot in Hell...Used this Model.
The classics like Dan Kennedy, Tony Robbins and Brian Tracey...Zig Ziggler taught us this.
As Communicators & Agents Of Change we stand on the Shoulders of Giants.
Our job is to translate DATA into Information so the CLIENT discovers the DEPTH & BREADTH of the Problem...& THEY discover our Solution.
Telling Ain't Selling.
Love & Success.
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