When you're closing an applicant who has gone through your application funnel, use the "Four Question Close Script" to guide them through a powerful decision-making process. Here's how to turn your one-on-one sales calls into a journey toward a confident "Yes!"
β 1. Paint a Picture of Success
- First Question:
"Imagine you and I were to start working together today. I teach you everything I know, and I do everything I can to help you get results. Now imagine we're sitting in a coffee shop a year from now. What would have happened in your life, both personally and professionally, for you to feel happy with your progress? What would make you believe that this was the best decision you ever made?"
- This question helps them visualize their ideal outcome, creating a strong emotional connection to their goals.
π 2. Identify the Roadblocks
- Second Question:
"Clearly, you know what you want. You've painted a really great picture for me. So let me ask you this - why donβt you have it yet? Whatβs been standing in your way or holding you back?"
- Here, youβre helping them identify the obstacles that have prevented them from reaching their desired outcome, highlighting the need for your guidance.
π οΈ 3. Unlock Untapped Resources
- Third Question:
"What resources, talents, connections, or skills do you have that youβre currently not using to their fullest potential that we could use to overcome your obstacles and achieve your goals?"
- This question shifts their focus to their hidden potential and how they can leverage it to achieve success, showing them the power they already possess.
π‘ 4. Offer the Solution
- Fourth Question:
"So I only have one more question. Do you want me to help you achieve your goals?"
- This is the decisive moment. By this point, you've guided them through a process of self-realization, making them more likely to see your offer as the clear path to success.
Using this script, you guide the prospect through a journey that builds trust, uncovers their desires, identifies their obstacles, and positions you as the key to overcoming those challenges.
Special thanks to and Jim Edwards for this powerful closing technique! π #SalesScript #ClosingDeals #RussellBrunson #JimEdwards #ApplicationFunnel #SalesSuccess