7d • SellingOnline.com
Client wanted SDR system - I pitched something else
A founder reached out this October.
“I need a robust SDR system—lead gen, personalization, multi-channel outreach, CRM sync… everything.”
He ran an automation agency.
Tech skills? Solid.
Revenue? Under $5K/month.
He’d spent months inside n8n trying to automate everything.
Result?
Zero leads.
Zero calls.
Zero pipeline.
And now he wanted to build something even bigger.
I didn’t build what he asked for.
I ran an audit instead.
Because the problem wasn’t his stack.
It was that he was automating the wrong things.
I showed him something boringly simple:
Find leads that match your ICP
Pull what they’re actually talking about
Send emails that talk to their problems, not your features
Let it run
That’s it.
How I pitched it:
Not “This integrates with X and automates Y.”
But “Here’s how this puts $20K in your pipeline in 90 days.”
ROI first.
Tech second.
He paused.
“Wait… that’s it?”
“Yeah. That’s it.”
Sales cycle dragged a bit because he kept asking:
“Shouldn’t we add…?”
And I kept saying no.
We built the simple version.
Launched it.
3 weeks later, he hit me up to extend the partnership.
Now he’s closing deals instead of building workflows nobody sees.
His message yesterday:
“Perfect bro, that’s exactly the kind of hands-off, results-driven approach I want.”
We’re moving some pieces to code now (more control, less friction).
But the foundation hasn’t changed.
Still one metric: pipeline.
After studying 20+ agencies, here’s the real pattern:
Vendors impress you with tech.
Partners help you make money.
Most founders get sold complexity when they actually need clarity.
They get sold features when they need results.
You don’t need a system that does everything.
You need a system that fixes the one thing blocking revenue.
For most agencies, that’s outbound.
Not AI.
Not automations.
Not integrations.
If your pipeline is empty and you’re still “building”…
You’re not solving a tech problem.
You’re solving the wrong problem.
Thinking of breaking down the outreach system in my next post.
Like my insight posts?
5
2 comments
Client wanted SDR system - I pitched something else
skool.com/prime-mover
Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
Leaderboard (30-day)
1
🔥
+373
2
🔥
+290
3
🔥
+188
4
+188
5
+171
Powered by