Jan '24 • 💬 General discussion
When can and can't we set a bid-cap at AdGroup level in Google ads?
Can we only set bid at AdGroup level when using tCPA and tROAS ?
Or we can set it when using other bidding strategies too?
And since we're at it, under which Bidding-strategies can we set the bid at Keywords level? ALL of them, right?
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I just needed some assurance, and wanted to cross check… I tried quite a lot to find a blog or a video addressing this 'head-on', but got nothing.
And apologies if this has been asked here before, and comes off as very naive…
Thanks :)
🟢 YES | (Only when using tCPA/tROAS)
🔴 NO | (In this case, please mention under which bid-strategies is it possible)
❌ NEITHER/NONE | (We can't set bid at AdGroup level, ever)
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13 comments
When can and can't we set a bid-cap at AdGroup level in Google ads?
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