Looking for Feedback on My Google Ads Plan for a Coffee Business

I’m running Google Ads for a specialty coffee shop in Bangalore. They roast small-batch single-origin beans, sell online through Shopify, and also run a local café.

Their goals are:

Increase online orders

Drive more foot traffic to the café

Promote their monthly coffee subscription service

If you were running their Google Ads, what types of campaigns would you choose, how would you structure them, and what metrics would you focus on to measure success?

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