How to handle this with Google Shopping?
Hi everyone,
Just notice something which might be causing issues with my conversions so super curious to hear hear recommendations and thoughts.
I’m running a Google Shopping campaign for a product with 3 pack options:
  1. Single Pack: $89
  2. Double Pack: $159
  3. Family Pack: $299
Right now, i just manually checked and my Double Pack ($159) shows in Shopping results, but it’s much higher priced than competitors who's shopping ads are their single version average around $30-$50.
I would say most people are likely searching for single 70% of the time.
How should I handle this in Google Ads to ensure I remain competitive while maximizing conversions and ROAS?
E.g. is there a way to advertise all 3 options from one google shopping ad
Any advice is appreciated! 🚀
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1 comment
Chris C
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How to handle this with Google Shopping?
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